Senior Paid Social Manager
Job description We are seeking a dynamic and results-driven Senior Paid Social Manager to lead paid social campaigns and display advertising efforts for our Home Services vertical. This role requires a proven track record of creating and managing multimillion-dollar paid social and display campaigns that drive revenue and profit, as well as generating thousands of high-quality leads with strong contact and appointment rates. In this individual contributor role, you will collaborate closely with our Product, Marketing, Creative, and BI teams to develop innovative and data-driven strategies that align with our overall business goals. This role is 100% in-office, here in Walnut Creek, CA. What you will do: Strategy Development and Execution Develop and implement multi-channel marketing strategies for paid social and display advertising, driving growth and profitability in the Home Services vertical. Define clear objectives, tactics, and KPIs tailored to lead generation campaigns. Innovate and execute high-impact strategies across platforms like Facebook, Instagram, TikTok, YouTube, and native ads. Campaign Management Lead the day-to-day management, measurement, and optimization of paid social and display campaigns to improve lead volume, lead quality, and profitability. Set and manage channel-specific paid media goals and budgets, ensuring efficient use of multimillion-dollar resources. Ensure proper setup and management of link tracking, conversion pixels, and attribution models to accurately assess campaign performance. Collaboration and Creativity Partner with product and creative teams to develop compelling, on-brand creative assets and messaging using AI tools like Runway. Work with cross-functional teams to find synergies across various digital marketing channels. Stay informed on marketing trends and identify opportunities for innovation and growth in existing and new channels. Data Analysis and Reporting Analyze campaign performance using tools such as Google Analytics, Tableau, and Excel. Generate detailed reports, effectively communicating results, insights, and actionable recommendations to stakeholders. Maintain a high degree of curiosity and creativity in data-driven decision-making. Who you are and what makes you qualified: Experience: 5 years of hands-on experience managing large budgets and performance-based paid social media and display advertising campaigns. Prior experience in the Home Services industry is required, with expertise in lead generation and achieving high contact and appointment rates. Technical Skills: Proficiency in tools such as Google Analytics, Facebook Ads Manager, Facebook Ad Library, and AI creative platforms like Runway. Experienced in AdTech & MarTech, including conversion tracking, pixel implementation, and digital marketing attribution. Analytical and Strategic: Analytical and data-driven Skilled in interpreting complex data and developing actionable insights and strategies. Soft Skills: Positive, energetic, and solution-oriented team player with a can-do attitude. Strong problem-solver, self-starter, and creative thinker. Excellent written and verbal communication skills. Life at Buyerlink: Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community. Join forces with our diverse Global Community and connect with team members from all over the world. We offer a comprehensive extended health benefits package to ensure your total well-being. We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities. Enjoy delectable, complimentary lunches, and participate in exciting team events in-office. Compensation: $105k-135k annually Privacy: The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.
