Associate Director, Omnichannel and Patient Marketing - Oncology (Remote) (Palo Alto)
If you are a current Jazz employee please apply via the Internal Career site. Jazz Pharmaceuticals is a global biopharma company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines, including leading therapies for sleep disorders and epilepsy, and a growing portfolio of cancer treatments. Our patient-focused and science-driven approach powers pioneering research and development advancements across our robust pipeline of innovative therapeutics in oncology and neuroscience. Jazz is headquartered in Dublin, Ireland with research and development laboratories, manufacturing facilities and employees in multiple countries committed to serving patients worldwide. Please visit www.jazzpharmaceuticals.com for more information. The Associate Director, Omnichannel and Patient Marketing will lead the development and implementation of the comprehensive omnichannel marketing plan for the gastroesophageal adenocarcinoma indication launch for a first in class HER2 targeted bispecific agent, including its current biliary tract cancer (BTC) indication. Specifically, the Associate Director, Omnichannel and Patient Marketing will have two primary areas of responsibility: (1) lead the strategic digital HCP plan across both indications (upon data availability) and execution (2) lead the patient engagement strategy. This includes managing several cross-functional agencies and teams working on both strategic and tactical projects/workstreams that will be critical to the launch for patient engagement and the overarching omnichannel plan for the brand across all audiences across both indications. As a core member of the growing Oncology Franchise, the AD will be responsible for developing and executing strategic and tactical plans to drive product adoption across FDA-approved indications. This position will report to the Sr. Director. Essential Functions Lead the development and implementation the omnichannel strategy for the brand across two indications and across four key audiences HCPs, Nurses, Patients and Pharmacists; lead cross-functional teams through successful execution of the strategy Lead the development of the patient engagement strategy and all tactical components e.g. starter kits, patient messaging, patient CRM and so on Serve as the primary lead for a broad range of HCP omnichannel marketing tactics including print and digital promotions (i.e. Paid Search, Programmatic, Social, Customer Programs, AI, Websites, HCP CRM, etc.) with a specific focus on the GEA indication development and execution for launch Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes and relevant market and managed care dynamics to own the overarching brand engagement strategy Work with key functional partners implementing market research initiatives, evaluating third-party market data and omnichannel engagement dashboards to generate a deeper understanding of customer/market needs and performance of omnichannel programs Provide omnichannel strategy thought leadership across the franchise to ensure optimization of plans across Marketing, Medical and Market Access Manage several key vendors, including being the point of contact for the primary media agency Establish a strong partnership with PMRC, omnichannel strategy and business operations teams to realize the omnichannel vision Establish a strong relationship with the sales team and other field-based commercial teams to ensure optimal execution of hybrid omnichannel/field tactics such as Customer Insights Lead coordination and planning of PMRC reviews relating to applicable work; responsible for applicable HCP marketing budget management, including managing work orders, accrual process, applicable forecast lines; work with cross-functional teams including commercial services and finance department, as needed. Primary marketing lead for Medical Comms agency Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes and relevant market and managed care dynamics Lead coordination and planning of PMRC reviews relating to applicable work; responsible for applicable HCP marketing budget management, including managing work orders, accrual process, applicable forecast lines; work with cross-functional teams including commercial services and finance department, as needed. Primary marketing lead for Medical Comms agency Required Knowledge, Skills, and Abilities 7 years of marketing (or related commercial) experience in the biotech/pharmaceutical industry required Omnichannel experience required Launch experience is preferred Oncology experience is preferred Operate in a high paced launch environment Taking initiative and delivering results Communication skills (including the ability to present to large audiences) Outstanding interpersonal skills and demonstrated cross-functional collaboration Good judgement and evidence of good analytical, problem solving, strategic thinking, planning and project management with attention to details Approximately 30-40% travel is required Required/Preferred Education and Licenses Bachelors Degree (life sciences or a related discipline a plus) Graduate degree (preferred) Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law. FOR US BASED CANDIDATES ONLY Jazz Pharmaceuticals, Inc. is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the full and complete base pay range is: $176,000.00 - $264,000.00 Individual compensation paid within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, and other pertinent factors. The goal is to ensure fair and competitive compensation aligned with the candidate's expertise and contributions, within the established pay framework and our Total Compensation philosophy. Internal equity considerations will also influence individual base pay decisions. This range will be reviewed on a regular basis. At Jazz, your base pay is only one part of your total compensation package. The successful candidate may also be eligible for a discretionary annual cash bonus or incentive compensation (depending on the role), in accordance with the terms of the Company's Global Cash Bonus Plan or Incentive Compensation Plan, as well as discretionary equity grants in accordance with Jazz's Long Term Equity Incentive Plan. The successful candidate will also be eligible to participate in various benefits offerings, including, but not limited to, medical, dental and vision insurance, 401k retirement savings plan, and flexible paid vacation. For more information on our Benefits offerings please click here: https://careers.jazzpharma.com/benefits.html .
