New Home Sales Director (Greensboro)
Position Overview Arden Homes is seeking a New Home Sales Director to lead sales across our new home communities throughout the Triad. This leader will be responsible for achieving sales and closing goals, developing the sales team, managing inventory sales strategies, and delivering an exceptional homebuying experience. The ideal candidate combines strong sales leadership with a practical understanding of homebuilding, local market conditions, pricing, and profitability. This is a hands-on role requiring regular community visits, active involvement in sales opportunities, and close coordination with company leadership, construction, marketing, and design. Key Responsibilities Sales Leadership and Team Development Recruit, train, coach, and manage new home sales professionals. Establish sales goals and clear expectations for lead response, follow-up, appointments, contracts, and closings. Conduct regular sales meetings, individual coaching sessions, and community visits. Develop consistent sales processes, community presentations, and product training. Participate directly in key buyer conversations, negotiations, and challenging transactions. Sales Strategy and Inventory Management Develop and execute sales plans for each community based on available inventory, construction schedules, market demand, and company goals. Monitor competing communities, resale listings, pricing, incentives, and buyer preferences. Recommend pricing adjustments, incentive programs, and inventory strategies that balance sales pace with profitability. Create specific action plans for completed homes and aging inventory. Provide input on floor plans, elevations, included features, finish selections, and future community positioning. Prepare sales forecasts and communicate risks affecting contracts and projected closings. Marketing and Realtor Relationships Partner with marketing to develop community campaigns, listing content, events, and promotional materials. Ensure MLS listings, website information, photography, signage, and sales materials are accurate and current. Build strong relationships with local Realtors, brokerage firms, lenders, and referral partners. Coordinate broker previews, open houses, community launches, and other sales events. Evaluate lead sources and marketing results to improve qualified traffic and sales conversion. Buyer Experience and Closing Coordination Oversee the buyer experience from initial inquiry through contract and closing. Ensure buyers receive timely, accurate communication regarding home features, selections, construction progress, and closing expectations. Coordinate with construction, design, lenders, closing attorneys, and administrative staff to keep transactions moving. Address buyer concerns promptly and professionally. Ensure sales commitments, contract terms, and requested changes are clearly documented and communicated internally. Reporting and Accountability Maintain accurate CRM records and hold the sales team accountable for consistent use. Report on traffic, leads, appointments, conversion rates, net sales, cancellations, inventory age, and closings. Review discounts and incentives against company approval guidelines and profitability targets. Present clear recommendations and action plans to company leadership. Qualifications Demonstrated success in new home sales, including experience leading or coaching a sales team. Strong understanding of residential construction, purchase agreements, financing, and the contract-to-closing process. Ability to evaluate market data and translate findings into practical sales strategies. Proven negotiation, communication, organizational, and problem-solving skills. Experience using CRM systems, MLS platforms, and sales reporting tools. Ability to travel between communities and work weekends or attend events as needed. North Carolina real estate license preferred; licensing requirements will depend on assigned responsibilities. What Success Looks Like Consistent achievement of sales and closing goals. Improved lead follow-up and conversion rates. Reduced aging inventory while protecting profitability. An accountable, knowledgeable, and productive sales team. Strong Realtor relationships and increased referral business. Accurate forecasts and clear communication across departments. A positive, consistent homebuying experience that strengthens the Arden Homes reputation. Compensation Competitive compensation package structured around experience, leadership responsibilities, and sales performance.
