Senior Sales Manager-Labels & Creative Packaging (United States)
Senior Sales Manager – Labels & Creative Packaging Location: Remote – United States Preferred Regions: Midwest or South Central U.S. Compensation: Base Salary Up to $100,000 DOE Uncapped Commission (1%–3%) Business Expenses Industry: Prime Labels, Creative Branding & Packaging About the Opportunity We are partnering with a well-established, family-owned creative branding and label manufacturing company that has been in business for more than 60 years. With approximately $30 million in annual revenue and 120 employees, the company has built a strong reputation for quality, innovation and long-standing customer relationships. The company provides custom labels, creative branding and packaging solutions across several industries, including distilled spirits, wine, food & beverage, health & beauty, cannabis and consumer packaged goods. With established U.S. manufacturing capabilities, in-house creative services and the ability to handle both small and large production runs, the company is positioned for continued growth. We are looking for an experienced, well-connected sales professional who knows the prime label and packaging industry, has an established network of relationships and can generate new business without a lengthy ramp-up period. This is a remote, individual contributor role with the opportunity to build a substantial book of business. Key Responsibilities Develop new business opportunities within the distilled spirits, food & beverage, health & beauty and CPG markets. Leverage existing industry relationships to identify, pursue and secure new customers. Build and execute a strategic sales plan with clear 30, 60, 90 and 360-day objectives. Generate qualified opportunities and demonstrate meaningful sales activity within the first 90 days. Target accounts with ongoing label and packaging requirements, including opportunities for recurring, high-volume production. Develop relationships with brand owners, packaging buyers, procurement teams and senior decision-makers. Present customized label, packaging and creative branding solutions that meet customer needs. Work closely with internal creative, manufacturing and customer service teams to deliver solutions. Navigate competitive situations involving existing suppliers, artwork transitions, printing plates and customer conversion costs. Maintain an active pipeline, track opportunities and manage customer relationships using Zoho CRM. Identify opportunities to expand existing accounts and establish long-term customer partnerships. Work independently while collaborating with an established national sales organization. Qualifications & Experience Proven sales experience within the prime label, pressure-sensitive label, custom printing or packaging industry . Established relationships within distilled spirits, food & beverage, health & beauty or related CPG markets. Demonstrated success generating new business and managing a substantial book of accounts. Track record of producing at least $1 million in annual sales, with the ability to grow significantly beyond that level. Strong understanding of label manufacturing, print processes, packaging applications and customer purchasing decisions. Experience navigating complex sales cycles and transitioning customers from competing suppliers. Ability to develop and execute an independent territory and account development strategy. Comfortable working remotely, managing travel and building relationships without extensive supervision. Strong negotiation, communication and relationship management skills. Experience with CRM systems; Zoho experience is a plus. Ability to pursue new business without restrictive contractual obligations that would interfere with the role. Sales Expectations The company is looking for an established producer who can make an impact quickly. Demonstrate a clear business development strategy during the interview process. Present a 30, 60, 90 and 360-day plan outlining target markets, prospective accounts and revenue opportunities. Begin developing meaningful sales opportunities within the first 90 days. Establish a path toward $1 million or more in annual sales production. Work toward generating approximately $3 million in incremental annual revenue as the book of business matures. Build sustainable customer relationships that generate repeat business. Compensation & Benefits Base salary up to $100,000, depending on experience and existing business relationships. Uncapped commission structure, generally ranging from 1% to 3% of sales. Flexibility to structure a lower base salary with higher commission potential. Business expense reimbursement. Monthly mobile phone allowance of $110. Remote work arrangement with flexibility to live anywhere in the United States. Support from an established lead generation program, creative team and manufacturing operation. Preferred Geography Candidates may live anywhere in the United States. However, the company has particular interest in expanding its sales presence in underserved territories, including: Midwest: Illinois, Indiana and Ohio. South Central / Southeast: Mississippi, Louisiana, Arkansas and Alabama. Candidates with strong industry relationships outside these regions will also be considered. Why Consider This Opportunity? This is an opportunity to join an established, financially stable, family-owned business with the resources to support meaningful sales growth. Rather than selling a commodity product alone, you'll have access to creative branding expertise, diverse manufacturing capabilities, specialty finishes and custom packaging solutions that help customers differentiate their brands. The company already has an established customer base, an experienced sales organization and a strong lead generation program. Now it's looking for proven producers who can help expand its presence in several high-growth packaging markets. If you're an experienced label or packaging sales professional with strong industry relationships and a history of bringing in business, we'd welcome a conversation.
