Brand Director, Paramount Television Marketing
WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. Overview Paramount Television Marketing (PTVM) is looking for a Brand Director to develop strategic, highly creative and effective multi-media marketing campaigns to launch and market Paramount TV series. This role will be tasked with gathering appropriate customer insights and data points to build and produce many types of marketing strategies, successfully setting objectives, identifying appropriate target audiences and establishing positioning territories that then feed into the building of integrated plans across media, social media, promotional activities and events and other tactics that successfully engage new and existing audiences. The Brand Director works with a team of marketing strategists who collaborate with internal and external teams, along with out-of-house agencies, to develop and implement strategic marketing plans, with a goal to find innovative, efficient and effective ways to market our programming, as we build the Paramount brands as a top choice for entertainment content. Responsibilities Build deep relationships with Executive Producers, Talent and external production counterparts to produce high-quality creative and marketing campaigns Set clear objectives, identify audience targets and set positioning and engagement strategies across a wide range of content types. Gather, review and apply customer insights and data in collaboration with research team to help define effective and innovative strategic marketing approaches. Build and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry. Provide creative direction and feedback to ensure all is on brand and aligns with campaign and brand strategy. Build and own goals and performance metrics for campaigns; monitor regularly to understand efficiency of strategy and creative, making recommendations for continuous improvement. Lead the development of a wide range of 360‑integrated content marketing plans for PTVM priority programming, including communication and engagement strategies across on‑air, social, digital, owned channels, TV, out‑of‑home and PR. Act as an exemplary people leader by setting direction, fostering transparency, and providing guidance and coaching to build the next set of high‑potential strategy leaders Collaborate effectively with Paramount TV senior leadership teams including Media, Creative, Social and PR. Identify opportunities and lead implementation of process and communication improvements for IPT and cross marketing teams, ensuring learnings and best practices are being captured and socialized to drive improved collaboration. Basic Qualifications 8 years of experience in film and/or TV marketing with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high‑technology consumer companies/products. Additional Qualifications Experience managing and leading direct report(s). Embraces accountability. Possesses solid decision‑making skills and can operate with significant autonomy and discretion. Creative thinker with strategic and analytical prowess. Detail oriented with solid project management skills. Ability to prioritize in a complex, dynamic environment. A exemplary listener and communicator with a high EQ. Exemplary team‑player able to build relationships quickly with internal and external stakeholders with a wide range of personality types. A proven leader who motivates, inspires and drives progressive strategic thinking. Solid and dynamic presentation skills required to present to Senior Leadership and Executive Producers. Experience owning the creative and strategic planning process. Experience with marketing strategy for entertainment programming. Robust verbal, interpersonal, and written communication skills. Possess solid decision‑making skills. Deep knowledge of how to use media to drive awareness and engagement with entertainment content including a awareness of digital landscape and creative best practices for all media. Well‑developed organizational skills and attention to detail, with an ability to manage many projects in a dynamic environment. Proven knowledge of the TV/entertainment landscape. Ability to collaborate with agencies/partners, including day‑to‑day management of campaign goals and agency deliverables. Highly data‑driven, possessing solid ability to capture and apply insights to frame recommendations and results into concise and impactful reports. Experience managing marketing budgets. About Paramount Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. Compensation Hiring Salary Range: $113,000.00 – $166,000.00. The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job‑related factors, including but not limited to geographic location, market demands, experience, training, and education. Benefits Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits Generous paid time off. An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams. Opportunities for both on‑site and virtual engagement events. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace. Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on‑screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned. J-18808-Ljbffr
