VP, B2B Marketing — Growth, GTM & Demand Leadership
CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. In this role, you will own and lead CLEAR1’s B2B marketing strategy and execution across the full funnel — from market positioning and demand generation through customer advocacy and expansion — defining how we go to market, how we differentiate, and how we scale revenue. You will oversee product marketing, demand generation, customer marketing, field marketing, content, and events, with direct accountability for awareness, qualified pipeline, and ARR growth. You will partner closely with Sales, Customer Success, RevOps, Product, Brand, Creative, Communications, Legal, and Finance to align marketing to business priorities, sharpen CLEAR1’s market narrative, and drive measurable impact across the business. What you’ll do: Lead and scale CLEAR1’s core B2B marketing functions, including product marketing, demand generation, customer marketing, field marketing, content, events, and lifecycle marketing, building a cohesive full-stack marketing organization across the customer lifecycle Develop differentiated positioning and go-to-market strategies, and build the team structure, operating cadence, and KPI framework required to run a high-performing, data-driven B2B marketing organization Own budget, channel mix, and resource allocation to build and optimize integrated demand generation and ABM programs that improve conversion, increase qualified pipeline, and drive ARR Align with Sales leadership on ICPs, target accounts, and the strategies and follow-up motions required to convert market interest into pipeline and ARR, ensuring tight alignment from first touch through closed-won Partner with Customer Success to turn customer outcomes into references, case studies, and proof points that increase win rates, accelerate pipeline, and support expansion Work with RevOps to improve lead quality, attribution, and visibility into marketing’s impact on pipeline and revenue Shape launch and go-to-market strategy with Product, translating the roadmap into compelling narratives and ensuring customer and market insights inform decisions How you’ll measure success: Marketing contribution to qualified pipeline, revenue generation, and ARR growth Strength and efficiency of the demand engine, including conversion rates, opportunity creation, pipeline velocity, and performance across channels and programs Effectiveness and clarity of positioning, messaging, and go-to-market execution across products, launches, and target segments Ability to turn customers into references, case studies, and advocates that strengthen credibility, accelerate pipeline, and support expansion Operational rigor across planning, budget management, attribution, reporting, and KPI accountability What you’re great at: 12 years of experience in B2B SaaS, including significant marketing leadership experience in high-growth environments Deep experience leading core B2B marketing functions, especially product marketing, demand generation, and customer marketing Proven track record of driving measurable pipeline, ARR growth, and go-to-market impact in complex B2B environments Strong cross-functional leadership skills, with the ability to build relationships, influence without authority, and align Sales, Customer Success, RevOps, and Product around shared business outcomes Clear, direct communicator and strong operator who can balance strategic thinking with hands-on execution, use data to drive decisions, lead high-performing teams, and communicate effectively across written, verbal, and presentation formats How You’ll be Rewarded: At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs. We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The total compensation range for this role is $350,000.00 - $475,000.00, depending on levels of skills and experience. This range represents the combined base salary, annual bonus incentive, and new hire equity package (in Restricted Stock Units) for this position at CLEAR. Additionally, this role will be eligible for refresh equity grants as part of our ongoing compensation program. Actual compensation will vary based on factors including, but not limited to, location, education, skills, experience, and performance. All stock based compensation will be subject to the terms and conditions of applicable agreements. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law. CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment. J-18808-Ljbffr
