Product Innovation Specialist (Bilingual Mandarin/English) (Bellevue)
About Us Bayland Health is a fast-growing wellness company with a portfolio of four nutrition brands—led by our flagship, Micro Ingredients. From superfoods to vitamins, we offer pure, high-quality ingredients trusted by over ten million health-conscious consumers. With a strong presence on Amazon and TikTok in the U.S., we're driven by innovation, transparency, and the power of storytelling. We're looking for curious, analytical minds to help us bring the next generation of wellness products to market. About this Role We're seeking a Product Innovation Specialist to help discover, research, and develop new products through market analysis, consumer insights, and data-driven research. You'll explore emerging wellness trends, analyze products and advertising strategies, review detailed product information, and collaborate with R&D, Marketing, Design, and Operations to turn promising ideas into successful products. This is a new graduate–friendly role with hands-on training and mentorship, ideal for someone who is detail-oriented, naturally curious, and eager to build long-term expertise in the health and wellness industry. Key Responsibilities Product Research & Innovation Research emerging ingredients, product categories, and market opportunities in dietary supplements, functional foods, cosmetics, and wellness. Analyze competing products, consumer needs, and market gaps to identify promising new product opportunities. Develop product concepts, unique selling points, and positioning recommendations based on research and consumer insights. Product Information & Quality Review Carefully review product labels, ingredient lists, product specifications, and marketing content for accuracy and consistency. Verify product details against supporting documentation and flag discrepancies or potential issues for further review. Apply basic scientific and quantitative knowledge to understand ingredient information, product benefits, and formulation details. Coordinate with R&D and relevant teams to support accurate product information and appropriate product claims. Market Trends & Advertising Insights Monitor U.S. consumer trends, competitor activities, customer reviews, and social media conversations across Amazon, TikTok, and other platforms. Research advertising creatives, messaging, and product positioning to understand what resonates with consumers. Translate market observations into actionable insights for product innovation and marketing strategies. Data Analysis & Visualization Collect, organize, and analyze product performance, market research, and consumer data using Excel, Google Sheets, and other analytical tools. Interpret reports, charts, and dashboards to identify meaningful trends and support product decisions. Present research findings and recommendations through clear summaries, reports, and visualizations. Cross-Functional Collaboration & Project Support Prepare product briefs, research summaries, presentations, and launch support materials in clear, professional English. Collaborate with R&D, Marketing, Design, Production, and Operations throughout the product development process. Track project timelines, maintain accurate documentation, and follow through on action items to support successful product launches. Required Skills and Qualifications Bachelor’s or master’s degree in Chemistry, Biology, Engineering, Marketing, Business, or related fields. An MBA or equivalent marketing-focused education is a plus Strong analytical ability with proficiency in Excel/Google Sheets; experience with data visualization tools is a plus Strong interest in wellness products (dietary supplements, functional foods, natural beauty/cosmetics) Excellent written and verbal communication in both Mandarin and English Ability to craft compelling product narratives and detailed technical documentation Detail-oriented, proactive, and able to manage multiple priorities Preferred Skills and Qualifications A proactive, creative thinker with a strong analytical mindset Detail-oriented with excellent organizational and project management skills Strong interpersonal skills and the ability to work effectively in a collaborative, cross-functional environment Academic or practical experience in scientific research, market research, product development, or consumer insights. Familiarity with U.S. consumer trends, digital advertising, and social media platforms such as TikTok and Instagram. Experience with Amazon, Shopify, TikTok Shop, or other e-commerce platforms. Interest in working on a team that values creativity, data-driven decision-making, and technology-enabled innovation. Why Bayland Health? Work with a passionate, mission-driven team in a growing health & wellness space Create work that’s seen by millions and helps people live healthier lives Opportunities to grow professionally with mentorship and hands-on projects Salary and Benefits: $65K - $70K yearly base salary plus performance-based bonus Health benefits: medical, dental, vision insurance 401(k) with company match Paid time off, paid sick leave, and holidays Free office snacks and drinks Free parking at the Bellevue downtown office Pay: $65,000 - $70,000 per year plus bonus incentives. The level, job-related knowledge, skills, and experience will determine the compensation offered. Bayland Health is an equal opportunity employer committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth, or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other status protected under applicable federal, state, or local law.