Performance Creative Lead (San Diego)
Company Overview Blue Tees Golf is a dynamic, fast-growing consumer electronic golf technology company that is revolutionizing the golfing experience. We specialize in the design, development, and distribution of innovative products that enhance the performance and enjoyment of golfers worldwide. We aspire to be more than another golf technology brand. We champion the progression of the game and motivate golfers to Play Different®. That’s why at Blue Tees Golf our mission is to make high-quality equipment accessible to all golfers. Job Summary The Performance Creative Lead will own the development of paid performance creative from idea through execution, launch, testing, learning, and iteration. This is a hands-on individual contributor role for a multidisciplinary creative operator who can function like a one-person performance creative agency: strategist, director, producer, editor, motion designer, trend researcher, and creative optimizer. This role is focused on paid creative that drives conversion, not general social content or brand awareness assets. The ideal candidate understands what makes people stop scrolling, what makes an ad convert, and how to turn customer insights, product truths, performance data, and platform trends into compelling creative assets. This person can write the hook, script the concept, plan the shoot, direct talent, capture footage, edit the final asset, review performance, and build the next iteration. They will partner closely with Growth, Performance Marketing, Creative, Brand, Ecommerce, Social, and Product Marketing to build a high-volume creative testing engine without sacrificing brand quality. Key Responsibilities Own paid performance creative end-to-end, including research, concepting, hooks, scripts, shot lists, shoots, editing, motion graphics, delivery, testing, learning, and iteration. Develop creative assets for Meta, TikTok, Instagram Reels, YouTube Shorts, YouTube, and other paid or growth channels. Partner directly with Growth and media buying stakeholders to understand what is winning, what is fatiguing, what is underperforming, and what creative needs to be produced next. Translate products, campaigns, customer pain points, reviews, creator content, and performance trends into distinct creative angles, hooks, scripts, edits, and variations. Build creative concepts around clear hypotheses, audiences, hooks, narratives, product benefits, offers, CTAs, and desired actions. Research Meta Ad Library, TikTok Creative Center, competitors, creators, trends, comments, reviews, customer insights, and performance data to generate new creative opportunities. Plan and run content capture sessions, including shot lists, product needs, locations, lighting, framing, talent direction, on-camera coaching, and footage capture. Edit short-form video with strong pacing, sound design, typography, product storytelling, motion graphics, and thumb-stopping openings. Turn existing UGC, influencer content, product footage, testimonials, founder content, customer reviews, and prior campaigns into net-new performance assets. Create platform-native creative that feels built for the feed while maintaining a premium, brand-right standard. Identify winning concepts and scale them into new hooks, edits, formats, lengths, audiences, and campaign applications. Use AI tools to accelerate research, ideation, scripting, production, graphics, voiceover, captioning, versioning, and editing while keeping strong human creative judgment in control. Build and maintain a performance creative testing backlog in partnership with Growth and Marketing. Document creative learnings so the team develops a stronger understanding of which messages, formats, hooks, and product stories are driving results. Direct freelancers, creators, editors, or production partners as needed, while remaining highly hands-on in the creative process. Protect and evolve the Blue Tees Golf brand while being willing to test meaningfully different formats, personalities, narratives, and creative approaches. Qualifications and Requirements Required 5-8 years of relevant creative experience in performance creative, paid social, direct response advertising, ecommerce, DTC, advertising creative, video production, motion design, or multidisciplinary creative production. Strong portfolio showing paid social, ecommerce, acquisition, product launch, UGC-style, or direct-response creative work. Ability to clearly explain the strategy behind creative work, including the audience, insight, hook, angle, hypothesis, intended metric, performance result, and next iteration. Strong understanding of what makes a paid ad work, including hooks, thumb-stop, pacing, structure, offer, CTA, product storytelling, and conversion-focused messaging. Hands-on ability to concept, script, shoot, direct, edit, and deliver a performance creative independently. Strong video editing skills, including pacing, sound design, typography, motion graphics, and short-form storytelling. Experience creating assets for Meta, TikTok, Instagram Reels, YouTube Shorts, YouTube, and other paid media channels. Working knowledge of paid media performance metrics such as CTR, hook rate, thumb-stop rate, hold rate, video retention, CVR, CPC, CPA/CAC, ROAS, fatigue, and creative testing results. Proficiency with Adobe Premiere Pro, After Effects, Adobe Creative Cloud, and Figma or Adobe Illustrator. Familiarity with modern production and editing tools such as CapCut, Descript, AI video tools, AI image tools, captioning tools, and other AI-assisted creative workflows. Strong direct-response writing skills, including hooks, scripts, voiceover, captions, founder scripts, testimonial structures, and product copy. Ability to operate with high autonomy, move quickly, and create valuable work without waiting for highly prescriptive briefs. Strong collaboration skills and ability to work closely with Growth, Performance Marketing, Creative, Brand, Social, Ecommerce, and Product Marketing. Knowledge and familiarity around golf. Preferred Background in a digital advertising agency, performance creative agency, media agency, high-growth DTC brand, consumer electronics brand, CPG company, or ecommerce-driven business. Experience creating paid creative for consumer products, sports, outdoor, lifestyle, golf, technology, or subscription/membership products. Experience directing creators, talent, editors, freelancers, or production partners. Experience using customer reviews, creator content, founder content, product demos, testimonials, and competitive research to build a performance creative. Experience with high-volume creative testing environments where speed, quality, and iteration all matter. Familiarity with studio production, product capture, lighting basics, on-camera coaching, and content capture workflows. Comfort working in a fast-moving, entrepreneurial environment with shifting priorities and high expectations for ownership. Education & Experience Bachelor’s degree in Marketing, Advertising, Design, Film, Communications, or a related field preferred, or equivalent professional experience. 5-8 years of relevant experience in performance creative, paid social creative, ecommerce creative, direct response advertising, video production, motion design, or multidisciplinary creative execution. Portfolio required. Candidates should be prepared to explain their direct role in each piece, the creative strategy behind the work, what performance goal it supported, and how results or learnings shaped the next iteration. Benefits Competitive salary and bonuses Medical, dental, vision & supplemental coverage 401(k) with 3% match Unlimited paid time off, including holidays and sick leave In person; San Diego Blue Tees is an E-Verify participant employer.
