Account Manager (Miami)
The Agency : Proudly already the No. 1 Hispanic entertainment and consumer PR agency in the country, the secret to HM Communications’ success for nearly 20 years is a simple one: We enable brands to engage with their target audiences, and specifically Hispanics, by developing PR and culture marketing campaigns that are inclusive, respectful, meaningful, and business-positive and, as a result, create awareness, business impact, and transformative outcomes for our clients . But our success isn’t just rooted in our approach to the work. At its core is our talent-rich dream team of PR professionals who seek excellence at every turn. We proudly represent popular, iconic consumer, entertainment, and culture-first brands - located across the U.S. and the world . Some of our clients include Amazon Music, Amazon Stores, Comcast, Frost School of Music at the University of Miami, Paramount Pictures, Pinterest, Spirit of Gallo, Telemundo Network, Thoma Bravo, Walt Disney Pictures, Warner Bros., and Universal Pictures - just to name a few! Public relations is at the center of all that we do. We take a 360-degree approach to our work. We bring the right communications mix to our clients to best meet their goals - no matter if that includes media outreach, influencer relations, celebrity partnerships, event production, media buying, and more. We add value to (and are valued by) our clients thanks to our optimal size and agility, our culture-first mindset, our entrepreneurial spirit, our welcoming approach, and our ability to deliver the unexpected . Our Team: We’re glad to have built a unique employee culture at HM, and together, we continuously improve as a strong, united, and unstoppable team. In doing so, we’re better able to serve our business and our clients while remaining as the PR and culture marketing agency of choice for brands and companies looking to reach Hispanic and multicultural consumers . Today, our team includes more than 30 multilingual and ambi-cultural PR experts from diverse backgrounds with a wide range of age demographics, from recent college graduates to industry veterans with more than 20 years of experience . With co-headquarters in Los Angeles and Miami, and a focused team in and around New York City, a large percentage of our team members are based in some of the biggest media markets in the U.S. We’re proud to also have team members in the Latin American gateway market, Mexico City. One of the things we value most is the opportunity to work with talented people in highly creative and productive ways. That’s why at HM, we’re always inclusive and results oriented , and we’re also selective and discerning when it comes to building our dream team and our client roster. The diverse team we’ve built at HM includes team members who: Are just starting out in their careers or have heaps of industry and on-the-job experience; Have worked in big and small PR agencies, as freelancers and personal publicists, or in corporate relations departments; Represent multiple generations, speak one or more languages, are native English speakers or native speakers of another language, and were born here and abroad; Have deep traditional consumer PR, integrated marketing, content creation, and social media experience or are well-versed in corporate communications, experiential and influencer marketing, and paid media; Speak with media in Spanish or English, or can seamlessly pitch Spanish, English, and bicultural outlets; And, are entertainment industry specialists or jacks of all trades and all industries. The proof of our effectiveness is in: Our resilience and over 22-year track record of success; The awards we receive from leading industry organizations; The testimonials we receive from our clients; The expansion of our remits beyond traditional PR and long-standing relationships we’ve built and maintained with leading brands; And, the quality of our people, the strength of the work we’ve done, and the success we’ve achieved. Together, our team members exemplify our core values of curiosity and continuous learning, solutions and results-driven focus, bravery and fearlessness, respect and collaboration, big thinking and authentic leadership at all levels, and quick thinking and responsiveness . Does that sound like you? If so, we invite you to apply to join us! The Opportunity Role : HM is looking for an Account Manager to join our dynamic team of professionals who seek to enable our clients to say the right thing to and engage with the right audiences in the right ways via the right mix of public relations channels in order to achieve the best, most optimal results. The individual who steps into this role should be a seasoned public relations professional with expertise in English and Spanish-language Influencer/content creator and media relations for national integrated marketing campaigns, having played a similar role at a public relations agency. Additionally, as a valued member of the agency team, it will be advantageous to the individual if they have strong experience in strategic planning; ideation and execution; team mentorship and guidance; client relations and counsel; material development and editing; and event planning and execution. At the onset of employment, this individual will lead and help support campaign activities for several of the agency’s clients. The individual who steps into this role will work remotely from their home office in Miami or Los Angeles and be required to regularly support and staff local events like movie premieres, press junkets, film screenings, celebrity meet and greets, influencer activations, and more (often at night and on the weekend, and sometimes on holidays). Overall, this team member may need to support and staff about four to six events each month, with some time periods being busier than others. Core Responsibilities : Core responsibilities expected for this position include (but are not limited to) the ones listed below. Be a primary contact for clients, anticipating their needs and proactively sharing insights and updates. Serve as a strategic liaison among client, account team, and agency management, demonstrating in-depth knowledge of clients’ businesses and an ability to anticipate and address client needs. Establish the influencer/content creator and/or publicity approaches for campaigns and announcements and lead the influencer/content creator outreach efforts for the team. Write, review, and/or edit client, influencer/content creator, and media materials; and ensure team communications are clear, concise, and include a distinct POV. Counsel and work with a variety of clients to develop unique narratives to clarify their value proposition and align their corporate, executive, and/or brand story with the news cycle. Manage various national and regional integrated marketing activities including influencer/content creator relations, publicity, and more. Oversee the team’s ongoing influencer/content creator and publicity reporting efforts, always looking at new and different ways to present and share updates and put findings to good use. Help lead the operational performance of account teams, ensuring quality work, effective processes, and that client requests are handled in a timely and strategic fashion. Deliver strategic, engaging, and persuasive presentations to effectively articulate ideas to clients, colleagues, and others. Maintain a strong understanding of each client’s business and industries, and encourage other team members to do so as well. Staff events like media interviews, influencer activations, movie premieres, press junkets, film screenings, celebrity meet and greets, and more. Requirements : To be considered for this role, Account Manager candidates must meet the below requirements. Exemplifies excellent written and verbal communications skills , and is fluent in English and Spanish and can seamlessly write and speak in both languages with clients, media, and others. Worked in the public relations industry for at least five years , with a majority of that time spent working on national and regional campaigns for global brands and entities while at a public relations agency. Acutely understands how to reach and engage a multicultural audience , with an emphasis on Hispanics , via public relations (including influencer/content creator relations), and has a proven track record and experience in integrated and strategic communications across the entire paid, earned, shared, and owned spectrum. Has a strong passion for public relations , and thrives on securing earned social posts, media hits, and other related results for clients. Based in Miami or Los Angeles and is able to staff and support in-person events on a regular basis - at night, on weekends, and on holidays, if needed. Earned a Bachelor’s Degree in communications, public relations, market
