33.9 Social Media Manager (New York)
Social Media Manager About 33.9 33.9 is a sneaker and lifestyle brand built around the belief in the Longshot — the idea that no matter what disadvantages you are handed, an unwavering will to overcome can help you beat the odds. Inspired by a record-setting defensive season in 1969, 33.9 represents the people who believe in themselves, dream big, and keep pushing forward when the odds are against them. We bring together fashion, sport, storytelling, and community to create a brand that celebrates the longshots — the dreamers, athletes, creators, and doers who refuse to quit. As 33.9 continues to grow, we’re looking for someone who can help bring that story to life every day through social media. About the Role 33.9 is looking for a creative, motivated, and social-media-savvy Social Media Manager to help grow our digital presence and shape how the 33.9 story is told online. This is a hands-on role for someone who understands that great social media is about more than simply posting products. You’ll help develop the voice, personality, and visual identity of 33.9 across platforms while creating content that feels current, authentic, aspirational, and distinctly 33.9. You’ll work closely with the 33.9 team to turn sneakers, athletes, people, events, launches, collaborations, and everyday brand moments into engaging content. The ideal candidate is someone who is constantly thinking about what’s next, understands social trends, has a strong creative eye, and isn’t afraid to bring new ideas to the table. What You’ll Do • Create, plan, and publish content across Instagram, TikTok, and other social platforms • Develop Reels, TikToks, Stories, graphics, captions, and other short-form content • Help tell the story of 33.9 and the Longshot mission through social media • Develop and maintain a monthly social media content calendar • Brainstorm and execute creative campaigns around product launches, collaborations, events, and brand moments • Capture product, lifestyle, athlete, fashion, and community-focused content • Assist with photoshoots, content days, events, pop-ups, and behind-the-scenes moments • Stay on top of current social trends, sounds, formats, creators, and platform updates • Maintain a consistent 33.9 voice, aesthetic, and overall brand presence • Write engaging, on-brand captions and social copy • Engage with the 33.9 community through comments, DMs, and other social interactions • Monitor social performance, engagement, reach, audience growth, and content trends • Analyze performance and use insights to improve future content • Help identify new opportunities to grow brand awareness and engagement • Collaborate with the 33.9 team on broader marketing, branding, and creative initiatives • Stay curious and continuously bring fresh ideas to the brand Who We’re Looking For We’re looking for someone who is creative, organized, dependable, proactive, and genuinely excited about social media and brand building. The right person understands what makes people stop scrolling. You have a strong eye for photography, fashion, design, and visual storytelling, but you also understand the strategy behind successful social media. You’re someone who can see a sneaker, an event, a photoshoot, an athlete, or even an everyday moment and immediately think, “How can we turn this into great content?” You should be comfortable working independently, managing multiple projects, and taking an idea from concept to execution. Most importantly, you should be excited about the mission behind 33.9 and the idea of building a brand that inspires people to believe in the Longshot. Qualifications • Strong understanding of Instagram, TikTok, and current social media trends • Demonstrated experience managing social media accounts, creating content, or building a brand presence online • Strong writing and caption-writing skills • Excellent eye for branding, photography, fashion, design, and visual storytelling • Comfortable filming and editing short-form video content • Ability to develop engaging, original, and trend-aware content ideas • Strong organizational and time-management skills • Ability to manage multiple platforms, projects, and deadlines • Reliable, proactive, and comfortable working independently • Familiarity with social media management and analytics platforms such as Meta Business Suite, Sprout Social, Hootsuite, or similar tools is a plus • Experience with Canva, CapCut, Final Cut Pro, Adobe Creative Suite, or similar platforms is a plus • Familiarity with digital marketing concepts, including brand awareness, engagement, audience growth, and campaign performance • Experience in social media, marketing, content creation, fashion, sports, branding, or a related field is preferred but not required • A relevant degree or equivalent hands-on experience is a plus What You’ll Gain This is an opportunity to have a real impact on a growing consumer brand. You’ll work directly with the 33.9 team and have the opportunity to contribute ideas, create content, assist with shoots and events, help shape our social strategy, and see your work become part of the brand. You’ll gain hands-on experience across social media marketing, content creation, creative strategy, branding, digital marketing, events, and community building while building a portfolio of work you can be proud of. At 33.9, we believe the best ideas can come from anywhere. We want someone who is excited to experiment, willing to take initiative, and ready to help us continue building something special. If you believe in the Longshot, we’d love to hear from you.
