Vice President of Corporate Marketing (Santa Cruz)
At Paystand, we’re not just another fintech company—we’re trailblazers in decentralized finance (DeFi), transforming how businesses manage their finances. With thriving hubs in Santa Cruz, San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara, we’re leading a global revolution in financial systems. Recognized on the Inc. 5000 list for five consecutive years, we’re among the fastest‑growing companies reshaping the future of finance. Our Expanding Ecosystem: Paystand isn’t just a company—it’s a growing global network. With the strategic acquisitions of Teampay, a leader in spend management, and Yaydoo, a top AR and AP platform in Latin America, we’re building an expansive ecosystem designed to revolutionize financial operations and fuel business growth worldwide. Why Paystand? What We Do: By harnessing the power of blockchain technology, we digitize receivables, automate financial processes, reduce time‑to‑cash, lower transaction costs, and unlock new revenue streams for businesses. Why We Do It: We’re driven by a mission to revolutionize digital payments and decentralize finance, creating a more open, inclusive, and transparent financial ecosystem, starting with B2B payments. How We Do It: As change‑makers in the DeFi movement, we don’t just follow trends—we set them. If you’re passionate about shaping the future of fintech and eager to redefine what financial technology should look like, Paystand is the place where you can make a significant impact. Join Us: Be part of something bigger. Join Paystand and help us lead the financial revolution. About Paystand It’s about time we reboot commercial finance. For the past century, business payments have struggled to keep up with digitization. While the enterprise has moved online, commercial finance remains burdened by costly fees, inefficient systems, fragmented workflows, and paper‑driven processes. Paystand was created to change that. We are eliminating transaction fees, digitizing the cash cycle, and building a self‑driving money experience for businesses. Our platform helps companies modernize how they collect, pay, reconcile, and move money across AR, AP, FX, Bitwage, mining, USDb, AI, and emerging global financial infrastructure. Paystand is entering its next stage of growth. Our products, acquisitions, markets, customer base, and global footprint are expanding quickly. We need a senior marketing leader who can turn that complexity into one clear, powerful, revenue‑connected story. This role is built for a scrappy, resilient, high‑agency operator who thrives in disruption, moves quickly through ambiguity, and is energized by helping redefine the future of commercial finance. Role Mission The Vice President of Corporate Marketing will serve as a strategic marketing partner to the CEO / Founder and executive team. This leader will unify Paystand’s market narrative, brand architecture, product positioning, corporate communications, executive visibility, strategic events, employer brand, and AI‑enabled marketing systems across the Group. The mandate is to help Paystand show up as one company across products, geographies, acquisitions, customers, partners, candidates, investors, analysts, and employees. This is a VP‑level role with future CMO trajectory. Success will be earned through judgment, speed, clarity, executive partnership, AI‑enabled leverage, and measurable contribution to revenue, retention, recruiting strength, and market authority. Key Responsibilities Group‑Level Marketing Integration Lead the integration of multiple marketing organizations into one high‑performance Group marketing team. Align structure, roles, KPIs, workflows, operating rhythms, decision rights, and accountability across entities. Connect Demand Generation, Product Marketing, Customer Marketing, Corporate Marketing, Brand, Communications, Content, Social, Employer Brand, and Marketing Operations into one unified GTM motion. Partner with Sales, RevOps, Product, Recruiting, Customer Success, Partnerships, Finance, and regional leaders to drive measurable revenue, retention, customer expansion, and talent outcomes. Brand, Positioning & Corporate Narrative Develop a Group‑wide brand strategy that reflects the combined strength of Paystand, acquired entities, global products, and future business lines. Build a unified messaging architecture connecting AR, AP, FX, Bitwage, mining, USDb, LATAM GTM, AI, customer impact, partner ecosystems, recruiting, internal culture, and future growth. Create and maintain brand guidelines across positioning, messaging, visual identity, voice, campaigns, events, and executive communications. Position Paystand as a category‑defining leader in B2B payments, financial automation, blockchain‑enabled payment infrastructure, agentic finance, stablecoin innovation, and zero‑fee commercial finance. Communications, Content & Executive Visibility Lead corporate communications, PR, analyst relations, thought leadership, social media, content strategy, employer brand, and reputation‑building. Partner with the CEO / Founder and executive team on founder thought leadership, global speaking narratives, press opportunities, investor‑facing materials, and major external moments. Oversee announcements, press releases, analyst briefings, media opportunities, awards, customer stories, keynote narratives, executive content, and high‑impact campaigns. Maintain a high bar for narrative clarity, originality, commercial relevance, and executive‑level communication. Strategic Events & Company Calendar Own the strategy, planning, messaging, and marketing support for major external and internal events. Build and maintain a centralized company calendar covering conferences, executive speaking opportunities, GTM campaigns, product launches, recruiting campaigns, Foundation events, annual offsites, customer events, partner activations, culture moments, and major company milestones. Support key events tied to Bitcoin, FX, USDb, LATAM GTM, global payments, blockchain, B2B fintech, ERP ecosystems, partner channels, customer expansion, recruiting, and executive visibility. Ensure major events have a clear audience, message, owner, business purpose, executive prep plan, campaign support, and measurable follow‑up. Product Marketing & Market Strategy Own the connection between product value, buyer pain, market trends, customer outcomes, and competitive differentiation. Partner with Product, Sales, Customer Success, RevOps, Finance, and Partnerships to define ICPs, buyer personas, value propositions, pricing narratives, launch plans, and competitive positioning. Build market intelligence rhythms across competitive tracking, win/loss insights, customer voice, analyst feedback, category trends, AI, stablecoin, and buyer‑behavior shifts. Ensure product launches are coordinated GTM motions with clear positioning, sales readiness, customer proof, internal enablement, and measurable impact. Customer, Buyer & Recruiting Storytelling Build a customer proof engine that turns outcomes into credible assets for Sales, Marketing, Partnerships, Customer Success, PR, analyst relations, investor storytelling, and employee pride. Develop deep fluency in Paystand’s buyers, including CFOs, controllers, AR/AP leaders, finance operations teams, ERP ecosystem partners, and mid‑market/enterprise decision‑makers. Partner with People and Talent Acquisition on employer‑brand messaging, candidate‑facing storytelling, recruiting campaigns, and executive talent materials. Build the “Paystand ONE Company” story internally and externally. AI‑Enabled Marketing Transformation Build an AI‑first marketing operating model that improves speed, insight, quality, and leverage. Use AI and agentic workflows to improve research, messaging, content operations, campaign planning, personalization, competitive intelligence, reporting, web optimization, events, and executive communications. Establish responsible AI standards for brand quality, factual accuracy, data sensitivity, human review, and secure use of proprietary information. Scale output through systems, tools, AI workflows, agencies, and existing talent before expanding headcount. Leadership & Operating Rhythm Lead, coach, and develop a high‑performing marketing team across corporate marketing, brand, communications, content, product marketing, customer marketing, market strategy, marketing operations, and related functions. Create clarity, priorities, decision rights, KPIs, accountability, and operating rhythms across a distributed marketing organization. Partner effectively with the CEO / Founder, executive team, sales leaders, product leaders, people leaders, and cross‑functional teams. Operate with high trust, low ego, strong judgment, direct communication, and emotional steadiness. Required Experience 10 years of progressive B2B marketing leadership experience, preferably in SaaS, fintech, payments, financial technology, enterprise software, or another complex technical category. Proven experience leading corporate marketing, brand, communications, product marketing, customer marketing, content strategy, market positioning, marketing operations, or executive visibility. Experience integrating teams, brands, workflows, KPIs, systems, or marketing functions across multiple entities, acquisitions, business units, o
