Director, Public Relations (Healthcare) (New York)
Director, Public Relations (Healthcare) Location: Manhattan, NY (Hybrid – 3 days/week in-office: Tuesday, Wednesday, Thursday) Base Salary: $125,000 – $150,000 Employment Type: Full-Time About the Role An award-winning, integrated public relations and digital marketing agency is seeking an experienced, proactive Director, Public Relations (Healthcare) to lead client accounts, drive high-impact earned media, and mentor an ambitious team. This role requires a true Director with deep consumer healthcare or regulated industry experience who operates with a roll-up-your-sleeves mentality, high ownership, and strategic poise. The ideal candidate thrives in a fast-paced environment, excels at anticipating client needs, and brings a track record of building lasting media and client relationships. Key Responsibilities Client Leadership & Strategy Serve as the senior contact across key accounts, driving strategic PR plans that align directly with business goals and industry trends. Run engaging, high-level client meetings and calls, providing proactive, on-the-spot recommendations and anticipating client challenges. Develop forward-facing 6- and 12-month brand initiatives, PR proposals, timelines, budgets, and KPI measurement frameworks. Oversee account operations across direct reports, peers, vendors, and freelancers. Support agency growth by contributing to new business proposals and pitches. Healthcare Media Relations & Strategic Initiatives Execute strategic media launches and sustained campaigns across digital, print, and broadcast channels. Cultivate and leverage established relationships with long-lead and short-lead healthcare media, consumer outlets, influencers, and medical experts/physicians. Oversee the end-to-end planning and execution of PR initiatives, including desksides, product launches, influencer activations, press trips, treatment days, and mailers. Track industry trends and competitive landscape to inform ongoing client strategy. Team Management & Operations Direct, mentor, and foster accountability among junior and mid-level staff, conducting weekly 1:1s and bi-annual performance reviews. Manage up effectively to senior leadership with clear communication, urgency, and a solutions-oriented approach. Candidate Profile & Qualifications 8 years of PR agency experience, with proven depth in consumer healthcare or regulated healthcare brands. 3 years of direct people management and team leadership experience. Demonstrated ability to operate at a true Director level—owning budgets, client health, campaign execution, and crisis management end-to-end. Proven media relations track record with consumer health, lifestyle, and trade journalists. No task is too small mindset; comfortable balancing big-picture strategic thinking with tactical execution. Strong presentation, written communication, and editorial skills. Familiarity with Microsoft Office Suite, Slack, and Zoom. Bachelor’s degree in Communications, Public Relations, Journalism, English, or Marketing is a plus. Must be based within commuting distance to Manhattan for the 3-day in-office schedule (relocation assistance is not offered). Compensation & Benefits Base Salary Range: $125,000 – $150,000 commensurate with experience Performance-based bonus opportunities Comprehensive health, dental, and vision insurance 401(k) with company match and profit-sharing options Flexible PTO, Summer Fridays, and company holiday calendar Commuter benefits and FSA Annual wellness reimbursement and cell phone stipend Paid parental leave, family planning, and life event reimbursements Professional development and learning opportunities Quarterly Days of Service If this opportunity sounds aligned with where you'd like to take your career, apply now!
