Demand Generation Strategist (Kingston)
overview As a Demand Generation Strategist, you'll lead the strategy, execution, and optimization of integrated B2B advertising that drives measurable growth for our clients. You'll translate business objectives and go-to-market priorities into audience-first strategies supporting demand generation, account-based marketing, product launches, customer expansion, and brand awareness. The role is an equal balance of strategic thinking and hands-on execution. You'll ground strategy in audience insights, buying committee dynamics, messaging, and measurement while managing campaigns across Google Ads, LinkedIn Ads, Reddit, Meta, programmatic, and emerging platforms. As primary point of contact, you'll own day-to-day client relationships, keeping accounts organized, on budget, and moving forward, and you'll evaluate performance and make recommendations that improve pipeline and revenue. Success comes from owning both sides of the work. You'll be a trusted strategic partner to your clients while running the accounts and campaigns that deliver for them. responsibilities b2b advertising strategy ongoing execution Develop integrated B2B advertising strategies aligned to each client's business objectives, go-to-market motion, and growth priorities, combining the right channels, messaging, creative, and measurement. Design, manage, and execute multi-channel campaigns across Google Ads, LinkedIn Ads, Reddit, Meta, programmatic, and emerging channels with strong attention to detail. Develop testing roadmaps that improve targeting, messaging, creative, formats, calls-to-action, and channel mix through structured experimentation. Challenge existing processes and assumptions, improving how Dragon360 operates, scales, and delivers value through smarter processes, automation, and AI-enabled ways of working. client partnership account management Serve as primary day-to-day contact: lead status calls, set agendas, and keep timelines, deliverables, and next steps clear. Manage a portfolio of client accounts, prioritizing across them without letting details slip. Manage media budgets and pacing, flagging over- or under-spend before it becomes a problem. Lead QBRs that connect results to client goals and set next-quarter priorities. Scope incoming requests against the SOW, catch out-of-scope work early, and partner with leadership on change orders. Brief and coordinate internal creative and external design partners so production hits launch dates. Build trusted relationships through proactive communication, strategic guidance, and a strong understanding of each client's industry, customers, and competitive landscape, challenging assumptions when appropriate. Act as a subject matter expert on the B2B advertising landscape, sharing new platform capabilities, technologies, AI applications, and opportunities with clients and internal teams. Grow existing relationships by recommending additional services, initiatives, and investments that improve client outcomes and contribute to agency revenue growth. audience strategy campaign execution Develop audience strategies built around ideal customer profiles, buying committees, account prioritization, intent signals, and customer journey insights. Align targeting with each client's sales process and go-to-market strategy so advertising reaches the right audiences at the right stage of the buying journey. Continuously refine segmentation, campaign structure, bidding, and budget allocation based on performance data and market insights. creative content strategy Partner with internal creative and content teams on messaging and creative that resonates with target audiences and supports campaign objectives. Translate product positioning, customer pain points, and competitive differentiators into compelling advertising across channels. Keep creative, messaging, and offers aligned throughout the customer journey, supporting awareness, consideration, conversion, and expansion. data-driven optimization attribution Analyze performance to identify trends, diagnose challenges, and uncover opportunities that improve pipeline contribution and return on investment. Develop measurement strategies: define conversion frameworks, configure tracking through Google Tag Manager and ad platforms, and ensure data is collected accurately. Connect advertising performance to business outcomes using attribution platforms, CRM systems, and marketing automation tools such as HubSpot and Marketo. Build reporting that shows impact on pipeline, revenue, account engagement, and broader marketing objectives, with recommendations to scale successes. Use data and practical marketing judgment to make proactive recommendations that improve performance, increase efficiency, and support evolving client objectives. Streamline internal workflows and improve the quality, speed, and consistency of work through thoughtful application of AI and automation. about you 5 years developing and managing B2B advertising strategies across platforms such as Google Ads, LinkedIn Ads, Reddit, and Meta, including agency or client-facing time managing multiple accounts at once. Proven ability to translate business objectives into integrated programs that align with broader go-to-market initiatives: demand generation, account-based marketing (ABM), product launches, customer expansion, and pipeline acceleration. Strong understanding of B2B buying behavior, including ICPs, buying committees, long sales cycles, segmentation, and customer journey mapping. Highly analytical, able to interpret complex performance data, identify trends, and turn insights into recommendations that improve business outcomes. Comfortable balancing strategy with hands-on execution, moving seamlessly between high-level planning and in-platform optimization. Experience with CRM, marketing automation, and attribution platforms such as HubSpot, Salesforce, or Marketo to measure performance and business impact. Excellent communication and presentation skills, able to articulate strategy, explain complex concepts, and build trust with clients and internal stakeholders. Naturally curious about experimentation, continuous learning, and emerging B2B advertising trends, AI tools, and platform innovations, with judgment about where they create real business value. Highly organized and accountable, managing multiple priorities while maintaining exceptional attention to detail in a fast-paced agency environment. You don't settle for “good enough.” You challenge assumptions, think strategically, embrace experimentation, and continuously look for better ways to drive results for your clients and Dragon360. about us Dragon360 is a B2B advertising agency that helps marketing teams turn strategy into measurable business growth. We partner with mid-market and enterprise organizations navigating long sales cycles, complex buying committees, and high-value purchasing decisions. By combining audience-first strategy, compelling creative, and data-driven execution, we build advertising programs that generate pipeline, accelerate revenue, and maximize return on investment. We don't believe successful advertising starts with channels or tactics. It starts with understanding the people you're trying to reach, the challenges they're trying to solve, and the decisions they need to make. That's why every engagement begins with strategy and is continuously refined through performance insights, experimentation, and collaboration. As a strategic extension of our clients' marketing teams, we help organizations align advertising with their broader go-to-market objectives, whether supporting demand generation, account-based marketing, product launches, customer expansion, or brand growth. We've been fiercely independent since 2007, and it shows. Dragons are real. It’s more than just a catchy line—it’s fundamentally how we operate day-to-day. At Dragon360, no idea is too small, and everyone has a seat at the table. Because our team of Dragons are united by our core beliefs: Be tenacious. Constantly think differently by making creativity and learning a practice. Own and craft compelling, human solutions to challenges—every time. Stay accountable. Be reliable: get shit done and do it well. Set high standards, and give as much encouragement as criticism to produce our collective best work. Foster respect. Engage with openness and empathy. Embrace different perspectives, and give back by supporting the communities and environment we’re part of. Dragons are real. Be authentic and transparent when dealing with each other and clients. Own the wins as well as the mist
