VP, Organic Social & Creator Partnerships (Hybrid Options Available) (New York)
Work Locations: With the exception of some select roles that have in-office requirements, AE Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales). Office locations include New York City, Los Angeles, Chicago, and Stamford, CT. Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming. Division Story The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of AE Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America’s Best Midsize Employers. Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023. Inc. recognized AE Global Media as one of the Best Workplaces of 2025. Job Description The Role: The Vice President, Organic Social & Creator Networks is responsible for redefining how AE Global Media builds lasting relationships with audiences in an increasingly platform-driven entertainment landscape. This executive will lead the transformation of Organic Social & Creator Networks from a promotional marketing function into a strategic audience development capability that builds passionate fandoms around the company's brands, genres, franchises, and intellectual property. What You'll Do Vision, Strategy & Business Leadership Define and execute the long-term vision and strategy for Organic Social & Creator Networks in alignment with enterprise marketing and business objectives. Transform Organic Social from a campaign-driven promotional function into an audience-first entertainment ecosystem focused on building enduring fandoms. Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property for the platforms Balance immediate marketing support with long-term audience development initiatives that strengthen brand equity and business growth. Own audience community strategy across AE's portfolio. Audience Strategy & Fandom Development Develop strategies that cultivate passionate communities around AE's priority brands, genres, franchises, and IP Champion audience-first thinking by leveraging fan insights, platform behaviors, cultural trends, and research to shape strategy Build communities that generate repeat engagement, advocacy, loyalty, and measurable brand affinity Organic Social & Creator Ecosystems Establish owned social content strategy across platforms, ensuring content reflects platform-native audience behaviors Define and evolve AE's creator ecosystem strategy, including ambassador programs, long-term creator partnerships, and scalable creator communities Establish effective talent & production company management practices to help partners best represent AE Global Media brands & franchises in the social space Continuously evaluate emerging platforms, creators, technologies, and consumer behaviors to keep AE at the forefront of digital entertainment Identify opportunities where fandom development and creator partnerships can generate additional commercial value through sponsorships, branded content, and strategic partnerships Team Leadership & Organizational Effectiveness Build, lead, and develop a best-in-class Organic Social & Creator Networks organization recognized for creativity, innovation, collaboration, and strategic business partnership Lead a shift in how the organization approaches social media—from promotional marketing to entertainment, community, and audience engagement. Lead a team, developing future leaders while creating scalable processes, workflows, and operating models that maximize impact despite resource constraints. Inspire innovative thinking by encouraging calculated risk-taking, testing new ideas, and learning quickly from outcomes. Optimize agency partnerships, technology, and internal resources to deliver strong results efficiently Innovation, Measurement & Business Performance Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property Develop success metrics that evaluate community health, engagement quality, audience loyalty, brand affinity, creator ecosystem effectiveness, and business impact. Foster a culture of experimentation by encouraging innovative approaches and rapid learning. Evaluate emerging technologies, AI tools, platform innovations, and operational improvements that enhance organizational effectiveness. Basic Qualifications At least 10 years of progressive leadership experience in digital marketing, audience development, organic social media, creator partnerships, media, entertainment, or related disciplines. At least 5 years leading high-performing, cross-functional teams within matrixed organizations At least 5 years of demonstrated success developing long-term audience strategies for major consumer brands, media companies, entertainment properties, or platform-based businesses Deep expertise across today's evolving social ecosystem, including TikTok, Instagram, YouTube, Reddit, Meta platforms, emerging creator ecosystems, and future platform trends The Ideal Candidate Will Have Proven experience developing creator or influencer partnership strategies at scale Demonstrated success leading organizational transformation by influencing stakeholders, evolving established ways of working, and building alignment around new strategic priorities Strong analytical capabilities with the ability to translate audience insights into business strategy and executive decision-making Strong communication, executive presence, and influencing skills, with the ability to inspire change across all levels of the organization Experience managing agencies, strategic partnerships, budgets, and cross-functional initiatives Passion for entertainment, storytelling, audience behavior, digital culture, and innovation. Compensation Annual Pay Range: $179,970 - $210,565 Annual Incentive Target: 25.00% The annual/hourly pay range displayed serves as a good faith estimate of the minimum and maximum base pay range for this role. Compensation for the role will be based on a number of different factors such as a candidate’s qualifications, skills, competencies, location, and experience. AE offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers. AE Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law. AE Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company. We are proud to be an Aff… J-18808-Ljbffr
