Content Marketing Specialist
Hendrick Automotive Group Location: 6000 Monroe Rd, Charlotte, North Carolina 28212 Hendrick Automotive Group is looking for a Content Marketing Specialist to join our team - a social-first role where your creativity directly shapes how one of the nation's largest automotive groups shows up online. As our Content Marketing Specialist, you'll bring ideas to life across Hendrick Automotive Group's corporate social media channels while supporting store-owned accounts across the organization. This is a hands-on, execution-focused role built for someone who loves being in the content — writing captions, pulling clips, scheduling posts, and keeping things moving. You'll collaborate closely with internal teams and dealership partners, take creative direction well, and bring enough initiative to flag a good trend or a great content moment when you see one. Location: Onsite - Charlotte, NC. Schedule: Monday - Friday 8:30 AM - 5:30 PM. Job Responsibilities: This role is a teammate in the Hendrick Automotive Group Marketing Department. Own and manage the corporate social content calendar, including planning, scheduling, and distribution Foster a sense of community around the brand through interaction with followers Monitor and report on social media metrics by analyzing the performance of campaigns to optimize strategies Ideate and produce content around key business objectives include brand campaigns, inventory, service, sports sponsorships, etc. Assist in creative recommendations, proofing, and edits of media assets as needed Support key brand standards for maintaining continuity in our Hendrick brand image and customer experience across our online presence Actively post on and manage select dealership social accounts that are inactive or require hands-on content support Stay up to date with marketing trends, platform updates, and user interface enhancements for social channels Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores. Foster strong relationships with key dealership and corporate personnel Proactively identify opportunities to support dealership marketing through social content Travel required as needed to support our dealership operations. Benefits: Paid Medical- NO COST Employee Healthcare and Prescription Plan Dental, Vision Insurance Paid Time Off, Holiday, and Sick Pay NO COST Employee Assistance Program Short-Term & Long-Term Disability, Life Insurance Rewarding performance-based pay plans Tuition Reimbursement Program 401(k) with Company Match Largest privately owned auto group in the country, GREAT career growth potential Employee Discounts Clean State of the art facilities Hendrick Automotive Group is a back-to-back winner of Automotive News's Best Dealerships to Work For Award Successful Team approach with Doing Business the Right Way Focus Largest privately owned auto group in the country- great career growth potential! Requirements/Qualifications: Valid Driver’s License Bachelor’s degree in communications, marketing or business management 3-5 years of hands-on social media experience with a brand or agency Deep understanding of top social media platforms, including Facebook, Instagram and TikTok Ability to balance multiple work streams and prioritize tasks Outstanding communication and presentation skills Detail-oriented and organized Ability to make quick decisions Highly motivated and collaborative with a willingness to learn/adapt to the needs of automotive retail Ability to think both creatively and strategically Strong work ethic with the ability to multitask, meet deadlines and shift deliverables as needed Fun, friendly, positive team player who is open to receiving and executing feedback. This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company. CB Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf .
