Regional Leasing Specialist
REGIONAL LEASING SPECIALIST The Regional Leasing Specialist is responsible for overseeing leasing efforts and managing onsite teams’ leasing activities to achieve peak performance, particularly for properties in lease-up or experiencing occupancy challenges. This role will focus on increasing qualified traffic, improving conversion ratios, and driving applications and move-ins for mostly affordable (LIHTC, HUD Project Based Section 8, etc.) and also market rate and mixed income communities. This position demands an excellent communicator, a service-oriented approach, an action-oriented professional, and the capacity for being a strong closer. The Regional Leasing Specialist will also act as a trainer for onsite team members, both leading by example and guiding others by demonstrating Pratum’s leasing and customer service techniques and the effective use of CRM tools, optimizing traffic flow, building response templates, and generating performance reports to analyze KPIs and share insights with clients and internal teams. NOTE - LOCATION/TRAVEL: This is not a remote/work-from-home position. This role will be based in the Washington, DC metro region. The position will require regular and significant travel (as much as 100%) to be on-site at various multi-family apartment communities within the company's portfolio. While some may be local to the DC/MD/VA region, this travel is also likely to require overnight and out-of-state travel as needed. With respect to work schedule, typical Monday-through-Friday schedule, aligned with the specific properties' needs, can be expected, but leasing activities may require additional flexibility to include evenings, holidays, weekends, etc. PRIMARY/ESSENTIAL DUTIES AND RESPONSIBILITIES Lead and support the leasing process at properties in lease-up or facing occupancy challenges, ensuring high conversion rates from traffic to applications and move-ins. Develop and implement leasing and marketing strategies to generate qualified traffic, optimize closing ratios, and meet/exceed budgeted occupancy goals. Travel regularly (as much as 100%) to assigned properties to directly support leasing efforts, particularly at lease-up properties or those with occupancy issues. In conjunction with the Marketing department, analyze marketing and leasing performance reports, including shop reports and traffic ratios, to identify issues and implement solutions. Proactively recommend and implement strategies that drive traffic and lead to increased lease conversions. Partner with the Community Manager, Regional Property Manager, and Vice President in providing supervision, guidance, and training to onsite leasing staff, supporting them in achieving leasing goals and demonstrating Pratum’s best practices in leasing, property presentation/curb appeal, customer service and follow-up. Conduct onsite and virtual tours, consistently achieving high conversion ratios of 30%-50% or higher from phone-to-tour and tour-to-lease. Serve as a trainer to onsite teams, teaching the effective use of CRM systems to manage traffic flow, build templates, and run performance reports reflective of key KPIs. Maintain clear communication with the marketing/leasing team and clients, sharing insights from performance reports and discussing action plans to improve leasing results. Address residents and client concerns quickly and professionally, resolving issues in a timely manner. Oversee and coordinate the lease renewal process and assist with resident move-outs when necessary. Proactively monitor market and competitor conditions, adjusting leasing and marketing strategies to maintain and improve occupancy levels. Act as an ambassador for the company, ensuring high standards of reputation management at each community. Prepare and present leasing and marketing performance reports to internal stakeholders and clients, offering solutions based on data analysis. Ensure compliance with all local, state, and federal fair housing requirements regarding leasing and property management. Participate in company training and meetings as required and handle other tasks or projects as assigned. Adhere to all local, state and federal housing requirements as it relates to leasing and management of the property. Other tasks, projects, assignments, duties and responsibilities as assigned by management. REQUIRED QUALIFICATIONS – SKILLS, EXPERIENCE, ABILITIES A minimum of five (5) years’ experience in residential property management, with proven success in leasing leadership, particularly in a lease-up environment. Requires prior working experience in an affordable housing property management environment with exposure to applicable compliance and leasing complexities, as well as having worked in market-rate communities. A college degree is helpful but not required; prior direct relevant experience will be prioritized. Demonstrated ability to optimize leasing and marketing strategies in challenging occupancy environments. Ability to meet travel requirements, including supporting properties outside of the DC/MD/VA metro region which may also require air travel and multiple night overnight stays. Strong English communication skills, both verbal and written, with the ability to convey complex information clearly and concisely. Proven track record of closing leases at high conversion rates, managing the entire leasing process from lead generation through move-in. Self-motivated with the ability to develop and execute leasing initiatives that align with company goals. Expertise in using property management software and CRM systems, including creating templates and generating performance reports. Ability to train and mentor onsite teams, ensuring consistent use of best practices in leasing and CRM management. Strong analytical skills to evaluate and optimize leasing performance metrics. Flexible, results-oriented, and able to adapt quickly to changing circumstances and priorities. PHYSICAL DEMANDS Must be capable of physically accessing all parts of the properties, including both exterior and interior areas. This will require use of steps, elevators, and extensive walking, potentially for extended periods. May require the ability to push, pull, lift, and carry up to 20 lbs. Ability to use computers (e.g. seeing, typing, etc.), pen/paper, telephones, and other devices for completing forms, communicating with others. The role is regional and will require regular travel to assigned properties, both within and outside the Washington DC area. Must have a valid and unrestricted driver's license. The work environment is predominantly office-based but will involve regular movement throughout each property, regardless of weather conditions. COMPUTER SKILLS Strong proficiency in Microsoft Office (Outlook, PowerPoint, Excel, Word, Teams, etc.) is required. Prior exposure to property management software is required, preferably Yardi. Experience using CRM systems and generating performance reports is preferred. WORK ENVIRONMENT The role is regional and will require regular travel to assigned properties, both within and outside the Washington DC area. The work environment is predominantly office-based but will involve regular movement throughout each property, regardless of weather conditions. This role has an anticipated annualized base salary range of $45k-$55k for a new employee depending on a number of relevant factors including individuals’ experience, qualifications, knowledge, skills, abilities, client/property or company budgetary limitations/guidelines, and other job-related company and market considerations. This position may be eligible to receive discretionary and/or performance-based bonuses on a spot or annual basis, which are variable depending on individual merit/performance, budgetary limitations, company performance, and other job-related factors. Full-time positions (30 hours/week) are eligible for 2 weeks paid vacation, 1 week sick and related leave, 11 paid holidays, and health & welfare benefits as outlined on the Company’s website. To learn more about our company and our benefits, go to: https://pratumco.com/careers/ Pratum Companies is committed to a diverse workforce and is an Equal Opportunity Employer.
