Outdoor Digital Marketing & E‑Commerce VP (Irving)

Description Lead the Digital Future of the Outdoor Industry At GSM Outdoors, we are passionate about creating innovative products that enhance the outdoor experience. As the parent company of more than 50 industry-leading brands , including Stealth Cam, Walker's, Muddy, Birchwood Casey, TRUGLO, Hunter Specialties, Big Bite Baits, Cuda, and HuntStand, we are committed to delivering best-in-class products and digital experiences to hunters, anglers, shooters, and outdoor enthusiasts. We're seeking a visionary Vice President of Digital Marketing to architect and execute the company's enterprise-wide digital growth strategy. Reporting directly to the Chief Marketing Officer, this executive leader will oversee Digital Marketing, E-commerce, Amazon Marketplace, and App Marketing while driving omnichannel growth, maximizing digital performance, and accelerating revenue across our portfolio of brands. This is an opportunity to shape the future of digital commerce and marketing for one of the outdoor industry's largest and fastest-growing companies. Position Summary The Vice President of Digital Marketing is responsible for developing and executing a comprehensive digital strategy that aligns with GSM Outdoors' business objectives and growth initiatives. This executive will lead cross-functional teams responsible for performance marketing, eCommerce operations, marketplace strategy, customer acquisition, and digital product marketing while ensuring a seamless customer experience across every digital touchpoint. Success in this role requires a strategic leader who combines data-driven decision making with a deep understanding of digital marketing, eCommerce, consumer behavior, and technology. What You'll Do Lead Enterprise Digital Strategy Develop and execute the overall digital growth strategy across a portfolio of more than 50 outdoor brands. Drive omnichannel revenue growth by integrating Direct-to-Consumer (DTC), marketplace, retail, and app marketing strategies. Establish annual business objectives, digital KPIs, and long-term strategic roadmaps aligned with corporate goals. Partner closely with executive leadership to identify new growth opportunities and emerging digital trends. Lead Performance Marketing Develop and oversee enterprise digital marketing strategies across: Paid Search Paid Social Search Engine Optimization (SEO) Affiliate Marketing Programmatic Advertising Email & Lifecycle Marketing Display Advertising Own the enterprise digital marketing budget, forecasting, and investment strategy. Drive continuous improvement of: Return on Ad Spend (ROAS) Customer Acquisition Cost (CAC) Customer Lifetime Value (LTV) Conversion Rate Revenue Growth Build executive dashboards and KPI scorecards that provide actionable business insights. Lead E-commerce & Digital Experience Provide strategic leadership for the web development, engineering, UX/UI, merchandising, and ecommerce teams. Oversee the performance and optimization of more than 50 brand websites. Lead initiatives focused on: Conversion Rate Optimization (CRO) Site performance and speed Customer experience User journey optimization Mobile-first experiences Prioritize digital roadmaps for: New brand launches Website redesigns Platform upgrades Promotional campaigns Site migrations Lead Amazon & Marketplace Growth Own the strategic direction for Amazon Vendor Central, Seller Central, and other digital marketplaces. Drive marketplace revenue, profitability, and market share growth. Lead Amazon Advertising strategies including: Sponsored Products Sponsored Brands Sponsored Display Amazon DSP Protect pricing integrity and brand equity across marketplace channels. Ensure Amazon growth strategies complement—not compete with—Direct-to-Consumer and retail sales channels. Lead App Marketing & Connected Ecosystems Develop customer acquisition, engagement, and retention strategies for GSM Outdoors' connected digital ecosystem, including HuntStand, DeerCast, and companion product applications. Build integrated marketing campaigns connecting physical products with digital experiences, including connected trail cameras, hearing protection, and smart outdoor technologies. Establish communication strategies utilizing: In-app messaging Push notifications Email marketing Customer lifecycle automation Create standardized communication processes for product updates, feature launches, maintenance notifications, and customer engagement. Build High-Performing Teams Lead and develop high-performing teams across: Digital Marketing Ecommerce Amazon Marketplace App Marketing Web Development Foster a culture of innovation, accountability, collaboration, and continuous improvement. Recruit, mentor, and develop future digital leaders. Establish clear performance metrics and professional development plans. Drive Data & Analytics Utilize advanced analytics to understand customer behavior and optimize the digital customer journey. Build performance marketing funnels that maximize customer acquisition and retention. Leverage data to improve campaign performance, customer segmentation, personalization, and lifetime value. Present executive-level insights and recommendations to senior leadership. Requirements What You'll Bring Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field. MBA or Master's degree preferred. 10 years of progressive leadership experience in Digital Marketing, Ecommerce, Performance Marketing, or Digital Commerce. Minimum 3 years of executive leadership experience at the Vice President or Senior Director level. Proven success leading enterprise digital marketing strategies for multi-brand organizations. Experience managing large digital marketing budgets with measurable ROI. Deep expertise in: Performance Marketing Ecommerce Customer Acquisition Amazon Marketplace SEO/SEM Conversion Rate Optimization Marketing Analytics Customer Journey Mapping Experience leading in-house web development and ecommerce teams. Strong understanding of omnichannel retail strategy. Exceptional financial, analytical, and strategic planning skills. Outstanding communication and executive presentation abilities. Preferred Qualifications Experience within the outdoor recreation, hunting, fishing, shooting sports, sporting goods, or consumer products industries. Experience managing portfolios consisting of numerous consumer brands. Knowledge of connected-device ecosystems, mobile applications, and subscription-based digital products. Passion for the outdoor lifestyle and a strong understanding of the outdoor consumer. Why GSM Outdoors? At GSM Outdoors, you'll have the opportunity to shape the digital future of one of the most recognized portfolios of outdoor brands in North America. Your leadership will directly influence how millions of consumers discover, shop for, and engage with our products across digital channels. You'll join a collaborative executive leadership team focused on innovation, growth, and delivering exceptional customer experiences while helping drive the next generation of outdoor technology and commerce. If you're an innovative digital leader who thrives on building high-performing teams, leveraging data to drive growth, and transforming digital experiences, we invite you to apply. GSM Outdoors is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where every employee can grow, contribute, and succeed. J-18808-Ljbffr

Senior Principal IT Architect (California)

Responsibilities Lead architecture, design, and technical strategy for CIAM platforms supporting external users and customer-facing services Define and maintain technology architecture standards, reference models, and design principles for CIAM solutions Translate business and technology requirements into scalable, secure, and operationally sustainable identity solutions Provide technical leadership for evaluating, selecting, implementing, and enhancing identity and access management technologies Ensure security, availability, performance, monitoring, logging, and operational readiness across CIAM environments Establish and maintain technical, operational, audit, security, and support documentation Evaluate emerging technologies, industry trends, and identity standards for continuous improvement and future-state architecture planning Collaborate with vendors and service providers to resolve complex issues, assess capabilities, and support proof-of-concept initiatives Partner with business stakeholders and technology teams to deliver solutions aligned with enterprise standards and business objectives Requirements Bachelor's degree with 10 years of experience, or advanced degree with 8 years of experience in information technology, cybersecurity, software engineering, or related technical disciplines 5 years of experience serving as a Technical Architect for a Customer Identity and Access Management (CIAM) or Identity and Access Management (IAM) enterprise platform 5 years of experience designing, implementing, or supporting identity and access management solutions at enterprise scale 5 years of experience in information security engineering, cybersecurity engineering, or software development For Baccalaureate degrees earned outside of the United States, a degree satisfying 8 C.F.R. § 214.2(h)(4)(iii)(A) is required U.S. work authorization requirements apply; unrestricted U.S. work authorization is required for roles below Principal level Active CISSP certification or comparable industry-recognized security certification preferred 2 years of experience as a Product Owner or comparable platform ownership role preferred Prior Medtronic experience preferred Advanced degree in Computer Science, Engineering, or related technical discipline preferred Experience developing and implementing large-scale consumer identity and access management solutions preferred Experience leading cross-functional and global teams in complex technology transformation or security initiatives preferred Core Competencies Demonstrates expertise in leading architecture and technical strategy for Customer Identity and Access Management (CIAM) platforms, ensuring security, performance, and operational readiness. Proficient in translating business requirements into scalable identity solutions while maintaining technology architecture standards. Highest-signal resume keywords Technical Architecture Leadership Customer Identity And Access Management (CIAM) Information Security Engineering CISSP Certification Cross-Functional Team Leadership Hard Skills Architecture Design Identity Solutions Implementation Cybersecurity Engineering Software Development Operational Readiness Technology Standards Definition Emerging Technologies Evaluation Identity Standards Knowledge Scalable Solutions Development Audit Documentation Soft Skills Collaboration Problem-Solving Stakeholder Engagement Technical Leadership Communication Certifications & Qualifications CISSP Certification Industry Keywords Customer Identity And Access Management (CIAM) Identity And Access Management (IAM) Information Technology Cybersecurity Technical Strategy Enterprise Standards Operational Sustainability Complex Technology Transformation Global Teams Leadership Proof-Of-Concept Initiatives J-18808-Ljbffr

Senior Principal System Architect (San Jose)

Job Overview We are seeking an outstanding and visionary Lead Architect to drive the definition and exploration of next-generation system architectures and technologies that craft the future of compute infrastructure across data center and networking domains. This pivotal role blends a top-down strategic perspective with deep technical insight, demonstrating market trends, Hyperscalers needs, software ecosystems, and evolving use cases to set the direction for future innovations. As a leader with vision in the organization, you will drive the identification of key architectural and technology inflection points, guiding research into innovative solutions—from 3D integration and advance memory systems to emerging system-level paradigms. Your work will influence Arm’s long-term infrastructure roadmap and enable forward-looking decisions that align with both market realities and groundbreaking possibilities. Responsibilities Drive the definition of next-generation system architectures by interpreting industry trends, Hyperscalers demands, software workloads, and evolving customer use cases. Establish top-down technology objectives that guide research into innovative compute, memory, and interconnect technologies. Lead and collaborate with internal and external partners to explore innovative technologies, such as 3D stacking, chiplets, memory technologies, packaging innovations, and heterogeneous integration. Partner with system architects and engineering teams to translate long-term vision into technology strategy and architectural features aligned with product goals. Ensure multi-functional alignment across software, silicon, and system domains to support scalable, high-performance, and efficient infrastructure solutions. Represent the architectural vision to senior collaborators and technical teams through compelling, data-backed strategy communications. Maintain technology scouting activities, including engagement with academia, research consortia, and industry forums to remain ahead of market disruptions. Required Skills and Experience Bachelor’s or Master’s degree experience in Computer Engineering. Consistent track record, with minimum 10 years of shown experience in SoC/system architecture, technology strategy, or advance technology research. Deep knowledge of Infrastructure system architecture requirements including server-class power management techniques, high-speed IO interfaces like PCIe and SATA, security, and external to SoC system monitoring and remote device management Motivated to continuously develop skills and accept a variety of responsibilities as part of chipping into Arm’s success. Shown ability to generate consistent, complete, and concise written specifications, Excellent communication (written, verbal, presentation) skills. Accommodations at Arm At Arm, we want our people to Do Great Things. If you need support or an accommodation to Be Your Brilliant Self during the recruitment process, please email [email protected]. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process. Equal Opportunities at Arm Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don’t discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Hybrid Working at Arm Arm’s hybrid approach to working is centered around flexibility, where we split our time between the office and other locations to get our work done. Within that framework, we empower groups and teams to determine their own particular hybrid working pattern, depending on the work and the team’s needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you. Building the Future with a 10x Mindset Salary Range Salary Range: $323,000-$437,000 per year We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process. J-18808-Ljbffr