Vice President, Marketing - Siding & Accessories (Cary)
Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. We manufacture building products integral to communities from homes to hospitals, grade schools, grocery stores, manufacturing facilities, and municipal buildings. Our culture focuses on understanding our customers' needs and delivering exceptional outcomes. We are committed to inclusion, mutual respect, and equal employment opportunities for all applicants and employees. Job Description The VP of Marketing will lead channel marketing, brand portfolio management for all product categories, brand strategy, demand generation, marketing operations, advertising, go-to-market plans, and marketing investment for the Siding & Accessories business unit. The incumbent will build a high‑performing marketing team that drives growth by creating a portfolio of preferred brands offering differentiated customer experiences and prioritize revenue‑driven marketing. Key responsibilities include establishing a highly functioning marketing organization and advancing capabilities in customer‑facing digital, database management, lead generation, and contractor loyalty. Responsibilities Lead the Siding & Accessories business unit’s overall strategic marketing plan, identifying integrated go‑to‑market plans, developing marketing plans to increase top and bottom‑line performance, and driving demand in coordination with sales leadership. Customer Engagement & Marketing Customer & Contractor Promotions & Rebates: Develop and manage programs to gain share, drive volume, engage, and retain customers. Loyalty & Conversion Program: Design and implement loyalty programs to increase customer retention and satisfaction and deliver measurable results. Account‑Based Marketing Playbooks: Channel SWOT, customer playbooks, customer account planning, customer and partner newsletters, branch‑level activations. Market Strategy Market Strategy: Develop market strategies based on insights and analysis to guide business decisions. Go‑to‑Market Strategy: Plan and execute go‑to‑market strategies for new products or market entries. Market Intel, VOC, Customer Insights Market Research: Conduct research to gather insights on customer needs, market trends, and competitive landscape. Customer Insights, VOC, Segmentation: Gather and interpret customer feedback, including VOC and NPS, and run customer journey mapping to inform strategies. Data Analysis: Analyze data to measure the effectiveness of marketing campaigns and provide actionable insights. Brand Strategy and Marketing Brand Strategy & Management: Develop and maintain brand strategy for all brands, ensuring consistency across all channels and materials. Brand Equity: Develop and manage all marketing assets and integrated plans that build equity and optimize brand experience—including websites, social communities, sales materials, search optimization, advertising, PR, brand reputation, packaging, collateral. Media Relations & Reputation Management: Own the plan to manage and enhance our brands’ reputation across all mediums, including PR, media relations, online reviews, ratings, awards, and sponsorships. Demand Generation Demand Generation: Develop and execute campaigns to drive brand and product demand and lead generation, nurturing prospects through the sales funnel. Content Marketing: Create and oversee the content strategy, including blogs, whitepapers, videos, and infographics to attract and engage target audiences. Email Marketing: Design and manage email campaigns for full‑funnel demand generation. Lead Generation Lead Generation: Focus on generating and qualifying leads through inbound and outbound marketing activities. SEO/PPC: Manage search engine optimization and pay‑per‑click advertising to drive traffic and leads. Lead Nurture: Design, manage, and execute lead nurture program architecture, including email campaigns, text message marketing, and paid remarketing to move leads into sales‑ready opportunities. Sales & Partner Enablement – Creative Activation Establish guidelines and oversee execution for creative development of sales tools, presentations, and training materials aligned with brand, channel, and customer strategy to enable efficient product and service sales. Communications Internal Communications: Draft, manage, and deploy BU‑level communications on behalf of the leadership team. Customer Communications: Partner with category leaders and product managers to draft and deploy external communications related to product discontinuations, SKU optimizations, pricing updates, and more. Qualifications Bachelor’s degree in marketing, Business Administration, or related discipline. MBA preferred. Minimum 10 years of marketing experience, with preference for experience in the building products industry. Experience with the current customer base is desired. Proven success in multi‑channel marketing and go‑to‑market experience in big box retail, distribution, contractor direct (residential or commercial), dealers, and homebuilders. Strategic Marketing Skills Ability to create and secure buy‑in to a strategic vision for marketing and business. Demonstrated track record of profitable growth, increased brand awareness, and penetration improvements. Strong Business Acumen Ability to develop new businesses, products, or services with a focus on the bottom line. Sound fiscal management and strong analytical capabilities. Balanced approach to revenue generation, cost management, and bottom‑line delivery. Results Orientation Innovative, goal‑oriented marketing leader passionate about business success. High energy, competitiveness, and focus with ability to balance multiple priorities and deliver measurable results. Hands‑on, moving leader consistently meeting deadlines. Problem Solving Skills Professional, analytical, and problem‑solving skills; ability to identify, anticipate, and recommend solutions. Leadership and Interpersonal Skills Experience leading professionals toward a motivating vision. Collaborative, respectful communication skills, both oral and written. Additional Information US base salary range: $200,000 – $230,000 with medical, dental, vision benefits starting day 1, 401(k), and PTO. Why Work for Cornerstone Building Brands? Our teams are at the heart of our purpose—positively contributing to the communities where we live, work, and play. Full‑time team members receive medical, dental, and vision benefits starting day 1. Additional benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401(k), EAP, discount programs, tuition reimbursement, training, and professional development. Equal Opportunity Employment Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or protected veteran status. All information will be kept confidential in accordance with EEO guidelines. California Consumer Privacy Act (CCPA) of 2018 All statements about privacy and data use are governed by CCPA. Eligibility Must be at least 18 years of age to apply. Note to External Recruiters Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for candidate submissions that were not expressly authorized. Notice of Recruitment Fraud We have been made aware of multiple scams where unauthorized individuals use our name and logo to solicit job seekers. Cornerstone Building Brands will never request advance payments or bank account information as part of recruiting or hiring. J-18808-Ljbffr
