Director of Brand Marketing - CPG
Own the Story Behind an Iconic Consumer Brand—From Product Launch to Cultural Moment This Jobot Job is hosted by: Brendan Thomas Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume. Salary: $140,000 - $170,000 per year A bit about us: We’re a consumer-obsessed brand creating products and stories that inspire passion, loyalty, and community. From product innovation to cultural moments, everything we do is designed to connect deeply with customers and fuel long-term growth. Why join us? Meaningful Impact Executive visibility and influence across Brand, Product, Creative, Sales, and Commerce Ownership of the brand narrative from product innovation to in-market execution The opportunity to build cultural moments, not just marketing assets Competitive Compensation Highly competitive base salary aligned with Director-level scope and experience Annual performance bonus tied to company and brand outcomes Long-term growth potential as the business scales Benefits & Perks Comprehensive medical, dental, and vision coverage 401(k) with company match Generous paid time off and paid holidays Employee discounts on products Ongoing professional development and leadership growth opportunities Culture That Actually Matters Entrepreneurial, fast-moving environment where ideas turn into action Collaborative teams that value creativity, curiosity, and accountability A place where great work is recognized and leaders are empowered to lead Job Details Key Responsibilities Own the brand narrative and ensure consistent storytelling across all channels, products, and customer touchpoints Lead go-to-market (GTM) strategy for new product launches across DTC, retail, and marketplaces Develop and manage the annual brand marketing roadmap and master calendar, aligning launches, seasonal moments, and campaigns Oversee end-to-end brand campaigns, from briefing and creative alignment through execution and optimization Guide content strategy across platforms, including long-form video, YouTube, and ecommerce content Ensure best-in-class digital shelf execution, with a strong focus on Amazon content optimization Partner with agencies to integrate SEO, AEO, and emerging discoverability strategies into content planning Own content infrastructure and governance, including DAM, PIM, and syndicated product content workflows Act as a cross-functional leader connecting Brand, Creative, Product, Sales, DTC, and Marketplace teams Support Sales and Trade Marketing with launch toolkits and retail storytelling frameworks Manage external partners across PR, influencers, creators, and content production Collaborate with Product and R&D teams to ensure technical accuracy and brand voice alignment Lead, mentor, and develop Product Marketing and Content Strategy team members Track performance and cultural impact of brand initiatives, tying creative work to business outcomes Core Skills & Capabilities Brand strategy and integrated marketing leadership Go-to-market planning and product launch execution Omnichannel marketing (DTC, retail, marketplaces) Creative direction and brand storytelling Content strategy and editorial planning Amazon and digital shelf optimization SEO and content discoverability strategy Content infrastructure management (DAM, PIM, syndicated content) Cross-functional leadership and stakeholder influence Agency and partner management Strong commercial and growth mindset Data-informed decision making paired with creative intuition Candidate Requirements 7–10 years of experience in brand, product, or marketing leadership roles Background in CPG, Beauty, Personal Care, or adjacent consumer categories Proven experience leading GTM strategies for new product launches across multiple channels Demonstrated ownership of brand strategy and annual marketing roadmaps Strong creative instincts with the ability to give clear, actionable feedback Experience managing and developing high-performing teams Track record of influencing cross-functional partners at multiple levels Experience working with agencies across PR, influencer, and creator ecosystems Comfortable operating in a fast-paced, entrepreneurial environment Strong communication skills with the ability to balance vision and execution Interested in hearing more? Easy Apply now by clicking the "Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. 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