Director of Marketing, Communications, and Public Relations
POSITION SUMMARY The Director of Marketing, Communications, and Public Relations is responsible for leading and executing a comprehensive, integrated marketing, communications, and public relations strategy that advances the mission and strategic priorities of Girl Scouts of Connecticut. This role provides day-to-day leadership of the Marketing & Communications (MarCom) team while serving as the organization’s primary lead for public relations and media relations. The Director develops, builds, and maintains a positive public image among internal and external audiences, strengthens brand awareness, and amplifies the Council’s impact statewide. This position partners closely with the Chief Marketing and Communications Officer (CMCO), CEO, and senior leadership to support membership growth, philanthropy, advocacy, volunteer engagement, and program visibility. At all times, the Director must portray and promote a positive image that reflects Girl Scouts of Connecticut’s policies, values, and commitment to diversity, equity, inclusion, and customer service. MAJOR ACCOUNTABILITIES Strategy, Leadership & Management Work in collaboration with the CMCO to create, develop, and implement a comprehensive, council-wide marketing, communications, and public relations plan aligned with organizational goals. Provide leadership and day-to-day management of the Marketing & Communications team, including recruitment, training, coaching, and performance management. Establish and oversee marketing, communications, and public relations policies, procedures, goals, timelines, and budgets. Strategically allocate MarCom resources to promote programs, drive membership, encourage philanthropy, inspire volunteerism, and advance the Council’s mission. Ensure brand alignment and compliance with GSUSA national branding and media guidelines across all external communications Public Relations, Media & Advocacy Serve as the primary media spokesperson and point of contact for all media inquiries. Develop and execute a comprehensive public relations and media relations strategy to increase visibility and awareness of Girl Scouts of Connecticut. Write, edit, and disseminate press releases, media statements, talking points, and key messages; follow up on media placement and coverage. Proactively seek and secure strategic media opportunities to highlight Council programs, community impact, and strategic priorities. Build and maintain strong relationships with local, regional, and statewide media outlets (print, broadcast, and digital). Coordinate and prepare girl members, volunteers, and staff for media appearances, interviews, and public-facing events. Develop advocacy messaging and strategies to support relationship-building with local, state, and federal policymakers. Marketing, Digital & Content Strategy Lead the development and execution of integrated marketing campaigns, including digital advertising, social media, email marketing, and storytelling initiatives. Develop and oversee a comprehensive social media strategy, including content creation, publishing, moderation, analytics, and social listening. Establish procedures to identify, collect, and share compelling impact stories across platforms. Oversee visual brand standards, creative assets, and in-house design needs; ensure consistency across all materials. Write and edit internal and external communications in collaboration with departments across the Council to ensure accurate, audience-appropriate messaging. Partner with Development and other departments to leverage CRM systems to support targeted communications, donor engagement, constituent segmentation, and campaign tracking. Collaboration & Organizational Support Partner with departments across the Council to develop tailored marketing and communications plans that support departmental goals. Provide integrated promotional and communications support to all Council initiatives, including product sales, fund development, retail, property, and program efforts. Support executive leadership with speech writing, presentations, and talking points for public-facing events. Foster a culture that values diversity, equity, inclusion, collaboration, and high-quality customer service. Perform other duties as assigned. EDUCATION AND/OR EXPERIENCE Bachelor’s degree in Communications, Marketing, English, Journalism, or a related field preferred, or equivalent professional experience. Minimum of 5 years of progressive experience in marketing, communications, and public relations. Demonstrated experience leading teams and managing complex projects in a fast-paced environment. Proven public relations and media relations experience, including press strategy and spokesperson responsibilities. Experience using CRM platforms (e.g., Salesforce or similar) to support communications, marketing campaigns, donor or constituent engagement, and reporting. Ability to analyze data and leverage CRM insights to inform messaging, audience targeting, and strategic decision-making. Strong understanding of emerging trends in marketing, communications, digital media, and advertising. Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Adobe Creative Suite. Excellent writing, editing, proofreading, organizational, and Demonstrated ability to manage competing priorities and multiple deadlines. Commitment to fostering a culture of diversity, equity, and inclusion. ADDITIONAL JOB REQUIREMENTS & PHYSICAL DEMANDS Statewide travel required. Valid Connecticut driver’s license. Must carry and provide proof of liability coverage for personal vehicle. Must become and remain a registered member of GSUSA. Ability to lift, carry, push, pull, or move objects up to 25 lbs. Ability to work a flexible schedule, including evenings and weekends, as needed. Ability to sit or stand for extended periods during events. Active participation in Product Sales initiatives. Ability to work effectively with a diverse group of staff, volunteers, and girls. WORK ENVIRONMENT This position is eligible for a hybrid work schedule in accordance with organizational policy. When required to work on site, duties are performed in an office environment as well as in a variety of community and event-based settings throughout the Council’s jurisdiction. .
