Creative Director - Mark & Graham
About Mark & Graham Established in 2012, Mark & Graham is a leading monogrammed lifestyle brand offering thoughtfully designed personalized products and custom gifts for every stage of life, across home, travel, pet, and baby & kids. The digitally native brand is known for its high-quality, in-house–designed collections, spanning decor, luggage, handbags, and everyday essentials, all customizable with hundreds of monogram options. Job Description Established in 2012, Mark & Graham is a leading monogrammed lifestyle brand offering thoughtfully designed personalized products and custom gifts for every stage of life, across home, travel, pet, and baby & kids. The digitally native brand is known for its high-quality, in-house–designed collections, spanning decor, luggage, handbags, and everyday essentials, all customizable with hundreds of monogram options. About The Creative Team The Mark & Graham Creative team brings our brand story to life across every customer touchpoint, including site, catalog, email, social, digital marketing, and beyond. As leader of the Creative team, you will translate each season’s big ideas into compelling, on-brand campaigns that inspires our customer, creates desire for our products, and reinforces Mark & Graham as a destination for thoughtful gifting and personalization. We’re a collaborative, ideas-driven team that believes great creative work happens when people feel supported, inspired, and empowered to bring their point of view to the table. We value curiosity, craftsmanship, and a strong sense of partnership—both within the Creative team and across the broader brand. If you’re excited by storytelling, style, gifting, and the details that make language feel personal, we’d love to meet you. This role reports into the brand Senior Vice President and is based in San Francisco at our Van Ness office and photo studio. About The Role The Director of Creative Services will lead and develop the Mark & Graham Creative team across digital, editorial, and photography. This role is responsible for guiding the brand’s creative vision while managing the day-to-day execution required to support a fast-paced, dynamic retail business. The ideal candidate is a collaborative and motivating people leader who can keep the team focused, inspired, and nimble. They should bring a strong understanding of digital design, brand storytelling, and visual innovation, with the ability to lead the team from concept through execution across campaigns, site, email, social, photography, and editorial content. To be successful in this role, the Director of Creative Services must balance big-picture creative vision with a willingness to dive into the details. This person should be comfortable navigating shifting priorities, providing clear direction, and ensuring creative work remains elevated, on-brand, and commercially effective. This role also requires an operational mindset, helping the team scale processes, improve workflow, and maximize tools such as Airtable for project management and EDAM for asset management. In partnership with the Brand SVP, the Director of Creative Services will help shape the future creative direction of Mark & Graham, driving continued growth through innovative ideas, expanded video capabilities, stronger brand collaborations, and more holistic integration of social content with brand marketing. Responsibilities Lead the digital creative team, overseeing daily deliverables across site, email, paid marketing, and other digital channels. Partner closely with cross-functional teams to understand project priorities, team bandwidth, and individual skill sets to ensure work is resourced and executed effectively. Lead and coach the team on larger strategic initiatives, including seasonal site strategy, campaign look and feel, content hierarchy, and marketing cadence. Oversee the broader creative vision and execution of photography in partnership with the Photo Art Director and Senior Photo Manager, including opportunities to efficiently scale video capture on set. Partner with marketing and cross-functional leads to concept seasonal campaign strategies across channels. Partner with the Senior Content Manager on seasonal storytelling, ensuring narrative direction cascades across creative briefs, asset development, copy, and channel execution. Oversee the execution of site strategies, seasonal campaigns, and key marketing initiatives from concept through final delivery. Manage and lead approvals for all creative output, from seasonal concepting to final execution, including brand collaborations. Ensure brand consistency across all customer touchpoints, while continuing to evolve layouts, systems, and creative direction to strengthen brand standards. Collaborate with department leads to guide creative execution across digital, social, brand partnerships, influencer content, and other emerging channels. Oversee the creative production calendar and timelines in partnership with creative leads, ensuring priorities are clear and deadlines are met. Manage creative team resourcing, identifying efficiencies, flagging concerns early, and bringing a solutions-oriented approach to workload planning. Partner with the brand SVP to guide the evolution of the brand voice, visual identity, and overall creative expression. Partner with cross-functional teams to scale Airtable as the team’s project management tool and lead adoption of EDAM as the brand asset management system. Lead broader adoption of AI-enabled tools across creative functions to drive day-to-day efficiencies and create capacity for larger strategic projects. Manage, mentor, and develop direct reports, including the digital design team, Senior Content Manager, Photo Art Director, and Senior Photo Manager; partner with brand SVP on long term growth and scale of Creative team. Partner with brand SVP and Senior Photo Manager to manage seasonal photo budgets and develop annual budget for executive approval. Criteria 6–8 years of design and creative leadership experience, preferably within retail, digital agencies, media companies, or consumer brands. Experience leading creative teams across digital design, content, photography, and/or campaign development. Strong portfolio showcasing retail-focused 360 campaign work, including digital, editorial, photography, social, and video. Strong understanding of digital design best practices across e-commerce, email, paid marketing, and social channels. Experience providing creative direction for photography and video; on-set experience preferred. Proficiency in Adobe Creative Suite, Figma, and relevant digital design tools, with the ability to coach and guide team members. Strong understanding of creative operations, workflow management, and production timelines; Airtable experience a plus. Experience with digital asset management systems; EDAM or similar DAM experience a plus. Ability to manage multiple priorities in a fast-paced, deadline-driven retail environment. Strong people leadership skills, including the ability to motivate, develop, and provide clear direction to a creative team. Collaborative mindset with the ability to build strong partnerships across merchandising, marketing, photo, copy, social, and leadership teams. Ability to give and receive thoughtful creative feedback while maintaining strong standards for brand quality and execution. Comfort with decision-making, prioritization, and calculated creative risk-taking. Curiosity and adaptability around emerging creative tools and technologies, including AI-enabled tools that support concept development, content creation, and workflow efficiency. Personal transportation required. Our Culture & Values We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. People First Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available: Benefits A generous discount on all WSI brands A 401(k) plan and other investment opportunities Paid vacations, holidays, and time off to volunteer Health benefits, dental and vision insurance, including same-sex domestic partner benefits Tax-free commuter benefits A wellness program that supports your physical, financial and emotional health Continued Learning In-person and online learning opportunities through WSI University Cross-brand and cross-function career opportunities Resources for self-development Advisor (Mentor) program Career development workshops, learning programs, and speaker series About Us Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas. About Us Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas. Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances. The expected starting pay range for this position is $148,000-$176,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities. WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration). J-18808-Ljbffr
