Product Marketing Director
Base pay range $144,000.00/yr - $172,000.00/yr At Mongoose, we believe every conversation matters. We’re on a mission to change lives by making conversation intelligence accessible to all in higher education. Our purpose? To move people forward. Whether it’s helping a student navigate their first semester, connecting alumni with meaningful opportunities, or ensuring parents feel informed and supported—our AI‑enabled platform drives compliant, empathetic, and impactful conversations that build trust and foster success campus‑wide. We focus on delivering insights, relevance, empathy, scale, and trust in everything we do, transforming communication in higher ed because reputation is a mutual responsibility and the right insights fuel measurable outcomes. As the Director of Product Marketing, you’ll lead the strategy and storytelling that connect our product vision to customer outcomes. You’ll drive positioning, messaging, and go‑to‑market strategy that fuels awareness, drives adoption, and accelerates revenue across the student lifecycle. In this role, you’ll play a critical part in improving win rates and driving revenue generation from both existing and new customers, ensuring our solutions clearly articulate the value Mongoose delivers. This role sits at the intersection of Product, Sales, and Customer Success, serving as the connective tissue that ensures every launch lands with impact, every solution is understood, and every customer sees the value Mongoose brings to their institution. Over time, you’ll scale the function into a strategic growth engine—deepening market insights, sharpening our narrative, and elevating influence across higher ed. What You’ll Do Lead Product Positioning & Narrative: Develop clear, compelling insight‑driven positioning and messaging that articulate who we are, the problems we solve, and the value we deliver across the student lifecycle. Translate complex capabilities into simple, powerful stories that resonate with higher‑ed buyers, inform the market, and differentiate Mongoose. Drive Go‑To‑Market Strategy & Execution: Build and run end‑to‑end GTM motions for new products, features, and enhancements—partnering closely with Product, Sales, and Customer Success to ensure every launch is coordinated, impactful, and aligned with priorities. Define launch tiers, orchestrate cross‑functional readiness, and deliver clear assets that equip the field to win. Lead Lifecycle & Segment Strategy: Design and optimize full‑funnel programs that support awareness, adoption, expansion, and retention. Craft segment‑specific value propositions, build persona frameworks, and create lifecycle journeys that help institutions understand the value of conversational intelligence at every stage, driving new business, expansions, and renewals. Build High‑Impact Sales Enablement: Create messaging frameworks, competitive positioning, objection handling, pitch decks, battlecards, and training programs that empower Sales to tell a strong, consistent, value‑driven story. Ensure the team has what they need—when they need it—to convey value confidently, handle competitive pressure, and close deals. Fuel Customer Adoption & Expansion: Partner with Customer Success to deepen product understanding, drive adoption, strengthen health, and create compelling cross‑sell and up‑sell motions. Build campaigns, resources, and programs that help customers unlock the full value of the platform and expand usage over time. Turn Insights Into Strategy: Be the voice of the market internally—bringing structured insights on customer needs, competitive shifts, buying behavior, and market trends to inform product strategy and GTM prioritization. Analyze data across channels, distill it into actionable recommendations, and ensure we’re building and messaging for what higher ed truly needs. Elevate Mongoose’s Category Leadership: Shape our point of view on the future of student engagement and lead initiatives that strengthen our authority in the market. Collaborate on thought leadership, support demand generation efforts, and help define narratives that position Mongoose as the trusted partner for institutions seeking deeper, more meaningful connections. Collaborate Across the Company: Work hand‑in‑hand with Product, Sales, CS, Marketing, and Leadership to ensure alignment across roadmap, messaging, campaigns, and field enablement. Be a connector who brings clarity, orchestrates cross‑functional rhythm, and ensures every team is rowing in the same direction. What You’ll Bring To The Table A Strategic product marketer: Move seamlessly between big‑picture narrative and hands‑on execution—someone who understands the market deeply, tells compelling stories rooted in insight, and influences buying decisions across the entire customer lifecycle. Customer marketing mindset: Excel at crafting stories, programs, and enablement that attract new institutions and deepen engagement, expansion, and advocacy within existing customers, activating insights from the field and turning customers into champions. Product Marketing Expertise with Range: Strong experience in B2B SaaS, transforming product capabilities into clear, compelling value propositions that resonate, differentiate, and drive action across personas and segments. Strategic Storytelling & Narrative Craft: Translate insights, data, and product vision into stories that land. Fluent in shaping differentiated messaging, building personas, defining buyer journeys, and articulating value that drives emotional connection and commercial outcomes. GTM Leadership & Cross‑Functional Partnership: Natural orchestrator at the intersection of Product, Sales, and Customer Success—aligning teams around launches, building readiness plans, equipping the field, and ensuring the market understands our deliverables. Customer Marketing that Drives Adoption, Expansion & Advocacy: Turn customers into champions by designing engagement programs, showcasing value, and fueling expansion. Build strategies that strengthen adoption, highlight outcomes, and surface success stories, reinforcing credibility. Sales Enablement that Moves Deals: Track record of building enablement programs—battlecards, pitch decks, competitive briefs, messaging guides—that help sales teams tell a stronger story and influence win rates, deal velocity, and competitive positioning. Insights‑Driven Decision Making: Skilled at gathering and synthesizing insights across the market, competitors, customers, and usage patterns. Data‑informed mindset refines positioning, guides roadmap conversations, and informs GTM priorities. Builder’s Mindset & Operational Rigor: Excited by building, seeing gaps, bringing structure, and creating scalable systems that elevate product marketing across the organization. Leadership Through Influence: Strong communicator who builds trust, navigates nuance, and influences without authority, fostering alignment across teams with varied goals and pressures. Curiosity & Commitment to Growth: Naturally inquisitive about the market, customer, and product marketing craft—asking thoughtful questions, connecting dots, and seeking ways to elevate impact and the function. Why You’ll Love It Here Every conversation matters—we’re passionate about creating meaningful connections in higher education and changing lives through smarter communication. Collaboration, growth, and impactful work are at our core. Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform drives engagement at every stage of the student lifecycle—from admissions to alumni relations. We celebrate diversity. Even if you don’t meet all listed qualifications, we encourage you to apply—your perspective matters. At Mongoose, we believe that diversity drives innovation and inclusion builds stronger teams. We are proud to be an equal‑opportunity employer and are committed to creating a workplace where everyone feels valued and empowered. We welcome applicants of all backgrounds and are not discriminating on any protected characteristic. If you need accommodations during the application process, let us know—we’re here to help. Benefits: Comprehensive medical, dental, and vision coverage; 401(k) with company match (100% of first 3 % and 50% of next 2 %); flexible PTO & competitive leave policies; 13 paid holidays; up to a 10 % annual bonus based on performance. Seniority level: Not Applicable Employment type: Full‑time Job function: Marketing and Sales Industries: Higher Education Location: Buffalo‑Niagara Falls Area Pay: $148,000.00‑$222,000.00 J-18808-Ljbffr
