Principal, Technical Architect (California)
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Sales Job Details About Salesforce Salesforce is the 1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. About the Role We are seeking a seasoned, business-minded Technical Architect to join our PACE Solution Engineering organization at the convergence of Marketing Cloud, Data Cloud (Data360), and Agentforce. This role blends deep technical product expertise with solution selling, serving as a trusted advisor and expert architect across complex, high-value customer engagements. This is not just a technical role - it's a business ownership role. The ideal candidate operates as a seasoned pre‑sales professional who commands the room with customers, translates sophisticated marketing and data challenges into compelling solution architectures, and drives technical wins that create real pipeline and revenue impact. In this role, you will sit at the intersection of modern data management, AI, and marketing technology — helping customers understand how a unified data foundation enables both intelligent automation and agentic marketing experiences. You will partner with Account Executives, Solution Engineers, Product Specialists, and cross‑functional stakeholders in a team‑of‑teams model, acting as a force multiplier across the entire PACE OU. Key Responsibilities Lead customer‑facing technical engagements including discovery, solution architecture, technical strategy, custom demo builds & executive presentations Own the technical win across complex, multi‑product deals spanning Marketing Cloud, Data Cloud, and Agentforce Architect enterprise‑grade solutions at the convergence of marketing technology, modern data management, and AI — demonstrating clear, measurable business value Design and articulate how Data Cloud (Data360) serves as the data foundation enabling AI‑driven marketing automation and agentic use cases Apply deep expertise in Agentforce for marketing, including both native agentic features & custom build‑your‑own marketing agents, as well as optimization workflows Partner in a team‑of‑teams model, serving as a force multiplier for the broader PACE OU through enablement, reusable assets, and technical leadership Contribute to team scale through repeatable solution patterns, demo assets, and best practices (40% of role) Independently manage your book of business — owning priorities, pipeline, and engagement quality with a seasoned operator mindset Required Qualifications 5‑7 years of experience in solution architecture, pre‑sales, or enterprise solution delivery with a track record of leading complex customer engagements Deep hands‑on expertise across the Salesforce Marketing Cloud ecosystem, including Marketing Cloud Engagement Strong working knowledge of Data Cloud (Data360), including data ingestion, identity resolution, segmentation, and activation for marketing use cases Familiarity with Agentforce and AI‑driven use cases in the context of marketing, sales, or customer experience Ability to articulate how modern data management enables AI and agentic applications — connecting the data layer to business outcomes Strong solution selling instincts — comfortable leading discovery, shaping strategy, and influencing technical decisions at the executive level Excellent communication skills across technical, marketing, and executive audiences Preferred Qualifications Experience building or architecting agentic marketing applications using Agentforce, including custom agent development and campaign optimization use cases Hands‑on experience with Data Cloud for marketing activation, personalization, or journey orchestration Background & experience in enterprise marketing technology (CDP, MAP, CRM) and understanding of the modern marketing data stack including MDMs and Data Lakes Experience contributing to team‑scale efforts — enablement, reusable demos, solution plays, or technical workshops Salesforce certifications in Marketing Cloud, Data Cloud, or Agentforce (or equivalent hands‑on experience) Comfort operating in a team‑of‑teams environment and acting as a subject matter expert for peer SEs and AEs What Success Looks Like in This Role Own your business — managing a pipeline of technical engagements with the maturity and judgment of a seasoned operator Earn trust quickly as the go‑to technical authority on Marketing, Data Cloud, and Agentforce for your account teams Architect and present complex, multi‑product solutions that resonate with both technical evaluators and executive sponsors Drive technical wins in competitive, high‑stakes deals through superior solutioning, storytelling, and credibility Contribute reusable assets, patterns, and enablement that make the entire PACE OU more effective Help customers see the path from modern data management to AI‑powered and agentic marketing outcomes What We Offer High‑impact pre‑sales work at the frontier of AI, data, and marketing technology A collaborative, high‑performing team environment with a strong team‑of‑teams culture Deep exposure to Salesforce's most strategic product areas — Agentforce, Data Cloud, and Marketing Cloud Next‑ at enterprise scale Opportunities to shape the future of marketing transformation through innovation, enablement, and customer impact Mentorship, technical leadership growth, and visibility across the PACE organization Unleash Your Potential When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via an Accommodations Request Form. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications — without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $173,460 - $231,980 annually. There is a different range applicable to specific work locations. In California and New York, and select cities in the metropolitan areas of Boston, Chicago, Seattle, and Washington DC, the base pay range for this role in those locations is $190,750 - $225,150 per year. Your recruiter can share more about the specific salary range for the job location during the hiring process. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. J-18808-Ljbffr
