Growth Marketing Manager (Digital Demand) (Chicago)
We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance.Being a Growth Marketing Manager at iManage Means…You will play a pivotal role in accelerating our revenue engine, designing, executing, and optimizing data‑driven programs that attract new customers and expand value within our existing base. In this high‑impact, highly collaborative role, you’ll own full‑funnel growth initiatives and partner closely with Field Marketing, Sales, Customer Success, Portfolio Marketing, Corporate Marketing, and Marketing Operations to create meaningful pipeline, improve conversion, and strengthen long‑term customer relationships.This is a role for a strategic thinker who loves rolling up their sleeves: someone equally energized by campaign architecture and hands‑on execution, and who thrives at turning insights into measurable outcomes. You’ll have the ability to innovate, the data to guide your decisions, and a clear mandate to influence revenue performance across the entire customer lifecycle. At iManage, you’ll help shape how prospects discover our value, how customers experience our product, and how both evolve into long- term advocates.Here’s what one of our leaders, Amanda Modelski, Senior Manager of Digital Demand Generation, has to say about the opportunity: “This role is exciting because there’s a lot of runway to build and shape how we drive expansion. We’re looking for someone who’s excited to bring new ideas, put structure around our growth efforts, and help define what great cross‑sell and lifecycle marketing looks like.”iM Responsible For…Growth Strategy & Campaign ExecutionBuilding and executing integrated growth marketing and demand generation campaigns that drive qualified pipeline and revenue across both new logo acquisition and customer cross-sell/upsell opportunities.Developing multi-channel strategies, including but not limited to, email, paid media, ABM, webinars, events, website experiences, content syndication, and in-product or customer-led motions.Translating ICP pain points and expected outcomes to product value propositions and use cases into targeted campaigns aligned to key personas and buying stages.New Logo AcquisitionPartnering with Integrated Marketing, Sales, Field Marketing, Portfolio Marketing, and Corporate Marketing to design demand programs that attract and convert net-new accounts.Supporting account-based strategies by activating intent data, account insights, and tailored messaging.Optimizing funnel performance from first touch through opportunity creation and closed-won.Customer Expansion & Cross-SellDesigning cross-sell programs based on customer usage, maturity, and expansion signals.Collaborating closely with Customer Success, Sales, Field Marketing, and Portfolio Marketing to build lifecycle and expansion campaigns that support adoption, retention, and revenue growth.Aligning messaging and timing with customer success milestones, renewals, and account plans.Cross-Functional CollaborationServing as a trusted key growth marketing partner to Sales, Field Marketing, Corporate Marketing, Portfolio Marketing and Customer Success, ensuring campaign strategies are aligned to revenue targets, account strategies, and pipeline goals.Guiding program management, execution, and the success of the cross-functional plan and activities.Collaborating with Marketing and Revenue Operations to define success metrics, attribution models, and reporting.Partnering with Portfolio Marketing to ensure positioning, messaging, and launches are fully activated through growth programs.Performance Measurement & OptimizationOwning campaign performance tracking, testing, and optimization to continuously improve conversion rates, pipeline velocity, and ROI.Analyzing funnel data and customer insights to inform campaign strategy and future investments.Regularly communicating results, insights, and recommendations to marketing and revenue leadership.iM Qualified Because I Have…7 years experience in growth marketing, demand generation, or lifecycle marketing within B2B SaaS or enterprise software.A proven track record of driving pipeline and revenue through integrated, multi-channel marketing programsHands-on expertise with marketing automation (Marketo), CRM (Salesforce), and BI/analytics (Looker, Tableau, or Power BI).Strong analytical skills: cohort analysis, funnel conversion, product usage metrics and campaign attribution.Excellent cross-functional leadership and project management, with the ability to align multiple teams on shared outcomes and deliver on time.Bonus Points If I HaveExperience within the LegalTech space.Don't meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways!iM Getting To…Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability! Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation. Own my career path with our internal development framework. Ask us more about this! Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training. Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture. Enjoy flexible work hours that empower me to balance personal time with professional commitments. Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events. iManage Is Supporting Me ByCreating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.Rewarding me with an annual performance-based bonus.Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.Having multiple company wellness days each year to prioritize mental health and well-being. Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources. The overall US annual base salary range for this position is $140,000 – $175,000 per year. Individual compensation for each candidate depends on factors such as qualifications, experience, and candidate location. This range does not include additional forms of compensation, such as bonuses, commission, or benefits. Your recruiter will provide further details about the offer range, incentives, and overall compensation during the hiring process.iManage is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity via text and exclusively communicates from emails using the @imanage.com domain. If you have any concerns or questions about communications you have received, please send them to [email protected] so our team members can review.About iManage…At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100 customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65 countries to unlock the full potential of their business content and communications. We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.So we’re looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do. Whoever you are, whatever you do, however you work. Make it mean something at iManage.iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Learn more at: Please see our recruitment privacy statement for more information on how we handle your personal data.LI-KS1LI-HybridSummaryLocation: Chicago, IL, United StatesType: Full TimeExperience: ExperiencedDepartment: Marketing
