SVP, Head of Marketing and Corporate Communications (Detroit)
DescriptionAbout Crain CommunicationsCrain Communications is a leading media company with a diverse portfolio of trusted B2B media brands including Ad Age, Crain’s New York Business, Automotive News, Modern Healthcare and Pensions & Investments. With a long-standing commitment to delivering exceptional information and insights for business leaders, we connect professionals and decision-makers across industries and communities. As we continue to adapt to rapidly changing cutomer needs and expectations, we’re seeking a transformative marketing and communications executive to help shape our next chapter of growth and excellence.Position OverviewCrain Communications is seeking an accomplished SVP, Head of Marketing & Corporate Communications to elevate our global brands and lead integrated marketing, communications, and reputation strategy across our portfolio.This leader will partner with the Crain leadership team to strengthen our market relationships to drive revenue growth through data-driven marketing, creative storytelling, and strategic brand positioning. The ideal candidate is a proven C-suite advisor and collaborative culture-builder with experience leading high-performing teams and driving transformation within industries that have faced disruption from technology and changing customer needs.Key ResponsibilitiesStrategic Leadership & TransformationServe as a strategic advisor to the CEO, COO, and executive leadership, shaping Crain’s narrative, reputation, and market presence.Partner across functions to support organizational transformation and brand modernization.Lead marketing and communications integration across brands to ensure a cohesive, global identity and unified storytelling framework.Brand, Marketing & Sales GrowthDefine and execute an enterprise-wide brand strategy, in partnership with the Chief Content Offier, to strengthen Crain’s position as an authoritative and trusted leader in business media.Oversee brand marketing, digital campaigns, demand generation, and creative strategy to drive subscriber acquisition, retention, and revenue growth.Leverage insights and analytics to align marketing investments with business priorities and measure impact.Evolve go-to-market strategies for new sales products, events, and initiatives, ensuring cross channel excellence.Act as a senior relationship steward with top advertisers, agencies, and industry partners, reinforcing Crain’s position as a premier destination for high-quality business audiences.Shape Crain’s advertiser engagement strategy in partnership with the Chief Commercial Officer, ensuring consistent storytelling, measurable impact, and long-term partnership value.Drive the evolution of advertiser marketing programs, integrating content, events, and digital platforms to deliver innovative, insight-led solutions for clients.Corporate Communications & Media RelationsLead corporate and executive communications, reputation management, crisis response, and internal communications.Build and strengthen relationships with global media, analysts, and key industry stakeholders.Position Crain’s leadership and content creators as thought leaders in business, media and policy conversations.Qualifications15 years of experience in marketing, communications, and brand management—preferably within media or B2B information sectors but relevant experience in other industries with B2B audience and premium brands will also be suitable.At least 5 years of experience in a Senior Management role, on an Executive or Senior leadership team.Proven success in driving brand transformation and audience growth for measurable business impact.Experience in various aspects of internal and external communications; brand strategy; content marketing; and digital engagement.Deep understanding of reputation management, executive visibility, and stakeholder engagement.Strong experience managing teams and cross-functional integration.Experience with events a plus.Recognized as a trusted strategic advisor and collaborative partner to C-suite leaders and boards.Pay Transparency Disclosure:The estimated salary range for this position is $250,000 to $300,000 plus bonus eligibility.The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.About Crain Communications: Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain’s brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain’s regional business brands. For more than a century, our dedication to deep sector expertise and journalistic integrity has enabled us to provide trusted insights across all our platforms, empowering today’s business leaders to make industry-shaping decisions. To learn more about Crain Communications, visit crain.com.Environmental Demands Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. Employee work location is subject to change. An “in-office” role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves. A “remote” role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / work from home employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC.A “hybrid” role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager’s approval, subject to change. Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week.Many positions will also include work done in “the field.” Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work. Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Work schedule and travel requirements are subject to change as a role and needs evolve over time. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change. Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work—exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)SummaryLocation: New York; DetroitType: Full time
