Field Marketing & Community Coordinator (New York)
About MachinePulse MachinePulse is a global, AI-native company forging a future of human–AI co-evolution. Karpo, our first product, helps people get more out of the world around them—to be more present, explore more, and stay connected with friends. We're starting with lifestyle curation and building toward the definitive AI companion for everyday life. Our team brings together builders from leading AI product teams and foundation-model labs, alongside alumni of TikTok, Amazon, ClassPass, Kling AI, and other leading technology companies. Backed by leading global investors, we've raised tens of millions of dollars. The Role Karpo is looking for a Field Marketing & Community Coordinator to help build our presence across New York City through people, communities, and real-world experiences. You’ll own the day-to-day development of Karpo’s local community network—from Campus Leads and Ambassadors to NYC Hosts, community builders, creators, venues, and cultural partners—and turn those relationships into programs and activations that increase awareness, participation, and real product usage. This is a hands-on role for someone who is highly organized, naturally social, culturally curious, and excellent at making things happen. You should be equally comfortable building a program from scratch, managing dozens of relationships, coordinating an activation, and being out in NYC meeting the people shaping what’s happening next. What You'll Do Manage Karpo’s NYC community network, including Campus Ambassadors, NYC Hosts, and other local community partners. Recruit, onboard, brief, motivate, and manage ambassadors and hosts while building systems, communications, and playbooks needed to scale the programs. Develop strong relationships across NYC communities and turn those relationships into culturally relevant events, partnerships, sponsorships, community programs, and field activation. Own execution from concept through follow-up, including outreach, schedules, vendors, guest lists, ambassadors, logistics, materials, and on-site coordination. Identify high-leverage communities and organizers who can introduce Karpo to groups of people rather than focusing only on one-to-one acquisition and build repeatable playbooks, communications, and systems that help ambassador and host programs scale. Stay close to NYC culture and continuously surface emerging communities, events, creators, venues, partnerships, and opportunities where Karpo should show up. Work with Brand, Growth, Product, and Content teams to make sure field programs support broader campaigns, generate content opportunities, and contribute to measurable business outcomes. Track program performance, ambassador activity, budgets, partnerships, and learnings; identify what is working and turn winning approaches into repeatable playbooks. Maintain a high bar for taste, quality, and brand fit across the people, partnerships, communities, and experiences associated with Karpo. Who You Are Highly organized: You can manage many people, projects, timelines, and details without things falling through the cracks. Naturally social: You enjoy meeting new people, developing relationships, and bringing people together. A connector: You know how to identify influential people within communities and build trust quickly. A strong operator: You move easily between strategy, spreadsheets, outreach, logistics, and in-person execution. Culturally plugged in: You’re genuinely curious about what’s happening across NYC and understand what feels relevant versus forced. Taste-driven: You have strong judgment about which people, events, partnerships, and opportunities make sense for a brand or even with your own social presence. Resourceful and proactive: You’re comfortable building from zero and figuring things out without waiting for detailed instructions. Metrics-aware: You care about whether programs actually work and can use results to improve what happens next. Requirements Bachelor’s degree or equivalent practical experience, ideally in Marketing, Communications, Business, Hospitality, Event Management, or a related field. 2–5 years of experience in field marketing, community, partnerships, experiential, events, ambassador programs, creator marketing, hospitality, or a related role. Experience managing communities, ambassador networks, events, partnerships, or multi-stakeholder programs. Experience with creator/KOL, referral, or ambassador incentive programs. Strong project-management and organizational skills; comfortable managing multiple workstreams, timelines, partners, and details at once. Deep familiarity with NYC neighborhoods, communities, culture, and social scenes. Comfortable spending significant time in the field and working occasional evenings or weekends around events and activations. Proactive, resourceful, and able to operate independently in a fast-moving startup environment. Bonus Points Built or managed a campus ambassador, host, membership, or community program. Existing relationships across NYC universities, creators, venues, nightlife, hospitality, music, fashion, food, wellness, or cultural communities. Led a student organization, event series, creative collective, or community. Strong social-content instincts and an eye for moments worth capturing. The kind of person friends ask “What’s happening this weekend?” Why This Role Matters Karpo is not trying to build awareness through advertising alone. We want to become part of the communities, places, and real-world moments where people are already deciding what to do. This role will help make that happen by building relationships, programs, and local momentum that brings Karpo to life in New York — and ultimately help shape a model we can take to other major cities around the world.
