Senior Director, SMB Product Marketing (, WA, United States)
Job Category Marketing & Communications Job Details About Salesforce Salesforce is the 1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Role Summary We are looking for an exceptional Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market execution for Salesforce's Small and Medium Business (SMB) segment — one of the company's highest-growth opportunities and most strategically important audiences. This role requires a rare combination: a world‑class marketer who obsesses over buyer truth, and a decisive leader who drives the business forward. You’ll own the full SMB PMM function — from narrative and positioning to product launches, sales activation, customer storytelling, market insights, and social — while leading a team of talented product marketers doing some of the most ambitious work in the company. The SMB opportunity at Salesforce is hiding in plain sight: millions of lean, fast-moving businesses that don't need an enterprise platform — they need their best hire. Salesforce and its turn‑key agents are that hire. Your job is to make that undeniable. You will report directly to the VP of Global SMB Marketing and partner closely with Product, Sales, and Field Marketing to turn market truth into pipeline. What You'll Do Messaging & Positioning: Own the SMB narrative end-to-end. Develop and maintain the definitive positioning and messaging framework for Salesforce's SMB segment — grounded in deep buyer insight, competitive reality, and the unique value of our full product portfolio (Agentforce Sales, Service, Marketing, Slack, and more). Product Launches: Lead high‑impact go‑to‑market (GTM) strategies for new product releases and features targeting SMB buyers. Coordinate across Product, Sales, Demand Generation, and Creative to turn launches into market moments that drive pipeline and ACV. Sales Activation: Build the tools and content that make SMB Account Executives (AEs) and Sales Development Representatives (SDRs) unstoppable — pitch decks, talk tracks, competitive battlecards, objection handlers, and training. Serve as the bridge between the market and the field. Insights & Storytelling: Act as the authority on the SMB market — buyer behavior, competitive landscape, macro trends, and the evolving AI opportunity. Turn intelligence into strategy, and transform customer outcomes into compelling stories that make ROI undeniable. AI Transformation: Lead the team’s integration of AI into operations — leveraging Agentforce to scale content, research, and execution. Team Leadership: Lead, develop, and inspire a team of talented product marketers. Set a high bar, unblock obstacles quickly, and build strong cross‑functional trust. What You Bring 10 years of B2B product marketing experience, with significant time spent in SaaS or technology. SMB Focus: Direct experience marketing to SMB buyers is strongly preferred. Buyer Understanding: Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision‑making drivers. Messaging & GTM Leadership: Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact. Results‑Oriented: Focused on driving revenue and business outcomes rather than just managing activities. Executive Presence: Highly comfortable presenting to CMO‑level leadership and driving cross‑functional alignment. People Management: Experience managing and developing senior product marketers, including Directors. Agility: Fast execution skills with a knack for removing friction and enabling team success. Why Join This Team? The SMB opportunity at Salesforce is one of the most exciting areas in the company. You’ll work with a product portfolio spanning Agentforce, Slack, and core platforms at a time when AI is fundamentally transforming what's possible for growing businesses. This team moves fast and thinks big. Zero-to-one work happens scrappily and decisively, while scale is achieved through sharp execution and real influence. If you're looking for a role where you can do high‑impact work, build something meaningful, and lead a team that pushes for excellence every day, this is the place for you. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. J-18808-Ljbffr
