Brand & Ecommerce Manager - Women's Wellness (Consumer Health) (Princeton)
Company DescriptionAt Dr Reddy's Good Health Can't Wait By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.Diversity, Equity & Inclusion At Dr. Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background. Job DescriptionWe’re looking for a passionate, strategic, and digitally fluent Brand Manager for Women’s Wellness - someone who believes women’s health deserves bold ideas, empathetic solutions, and culturally relevant storytelling and who brings deep experience building and scaling consumer brands through DTC and Amazon ecommerce channels. In this role, you’ll lead the brand and commercial strategy for a portfolio of women’s wellness products—driving growth across DTC storefronts, Amazon, and retail marketplaces with a blend of creativity, analytical rigor, and entrepreneurial energy. You’ll shape brand narratives, optimize cross‑channel performance, accelerate digital acquisition, and partner closely with innovation and commercial teams. This is an opportunity to build brands that matter—within a fast‑moving consumer health team that values curiosity, courage, and continuous learning.Responsibilities:Brand Strategy & GrowthOwn the long‑term brand vision and build a clear roadmap for sustainable omnichannel growth in the women’s wellness categoryAnalyze market trends, category dynamics, competitive activity, and consumer insights to identify opportunities and unmet needsTranslate insights into actionable brand, product, and channel strategies that expand penetration and strengthen equityPerformance & Financial OwnershipLead full P&L ownership, tracking KPIs and building strategies that optimize revenue, margin, ROAS, and market shareIdentify performance gaps across DTC funnels, Amazon metrics (e.g., conversion, search share), and paid media performanceDeploy rapid‑test initiatives to improve profitability in competitive OTC, wellness, and ecommerce environmentsDTC & Amazon Growth LeadershipOwn strategy and execution for DTC ecommerce, including site optimization, funnels, landing pages, and CRM/email/SMSLead Amazon channel strategy: PDP optimization, content, reviews, keyword strategy, retail media, and promotionsManage digital campaigns across paid social, SEM, affiliate, SEO, programmatic, lifecycle channels, and marketplacesUse analytics to monitor KPIs and optimize CAC, LTV, retention, and full‑funnel performanceBrand Building & Creative DevelopmentCraft compelling brand stories and product messaging rooted in empathy and cultural relevanceEnsure consistent brand identity across DTC, Amazon, packaging, social, retail, and campaignsGuide creation of digital‑first content that drives engagement, conversion, and loyaltyCross‑Functional CollaborationPartner with agencies, creative teams, ecommerce, supply chain, and innovation to deliver best‑in‑class executionCollaborate with legal/regulatory to ensure claims accuracy and complianceQualificationsWhat You’ll Bring:Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred5 years of brand management or growth marketing experience with consumer brands,Required: Hands‑on experience managing DTC ecommerce and Amazon sales/marketingTrack record growing brands across digital channels (paid, SEO/SEM, affiliate, CRM, CRO)Strong analytical and financial skills with P&L experienceAbility to balance strategic thinking with hands‑on executionExceptional collaboration and project management skillsExperience in consumer health, beauty, wellness, ecommerce, or agency environments is a plusAdditional InformationMust be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.Dr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location. Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.Our Work Culture Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.Equal Opportunity EmployerAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.For more details, please visit our career website atSummaryType: Full-timeFunction: MarketingExperience level: AssociateIndustry: Consumer Goods
