Senior Director, Brand Marketing, MedTech (Cincinnati)
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.comAs guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.Job Function: MarketingJob Sub Function: Multi-Family MarketingJob Category:People LeaderAll Job Posting Locations:Cincinnati, Ohio, United States of America, Irvine, California, United States of America, Jacksonville, Florida, United States of America, New Brunswick, New Jersey, United States of America, Santa Clara, California, United States of AmericaJob Description:We are searching for the best talent to join our team as a Senior Director, Brand Marketing, MedTech. This is a hybrid role available in New Brunswick, NJ.Other locations maybe considered:Cincinnati, OhJacksonville, FLIrvine, Ca,Santa Clara, CaThe Senior Director, Brand Marketing, MedTech is both strategist and operator, accountable for building a unified, high‑performing brand presence for Johnson & Johnson MedTech across markets, channels, and businesses. You will set the sector’s brand strategy and narrative, define and govern masterbrand and sub‑brand architecture, and lead end‑to‑end brand operations—spanning content marketing and social media channel management—integrating MedTech into J&J brand while advancing the distinct priorities of our businesses.In practice, this means architecting global governance and systems that simplify how teams work: a single intake and approval framework, clear decision rights, compliant “rules of the road,” and shared operating tools (asset management, templates, editorial standards, and a common planning base for content and social). You will ensure brand safety, platform security, and medical/regulatory appropriateness are embedded from strategy through execution, and you’ll create mechanisms that shorten cycle times without compromising quality.You will own the editorial strategy for MedTech’s BU and cross BU storytelling and thought leadership—defining themes, calendars, and “always‑on” content that resonates with clinicians, hospital executives, and other priority stakeholders—while integrating seamlessly with BU campaigns, launches, and clinical milestones. On social, you will lead a consolidated, geo‑targeted ecosystem with clear criteria for what runs on global channels, optimize organic and paid approaches, and establish a measurement framework that proves down‑funnel impact. Working with markets around the globe, you will create a system that will work for our new global operating model.A core mandate is to act as the brand marketing partner to our three focus‑area businesses—Surgery, Cardiovascular, and Vision. You will co‑create strategies and joint programs that extend and amplify BU work, ensure consistent brand application, and unlock the advantages of scale. This partnership mindset extends to regions and enterprise colleagues (brand, digital, legal/compliance, medical affairs), where you will orchestrate alignment, drive adoption of governance, and lead cascades, enablement, and training that elevate capabilities globally. You will partner with the BU teams on special projects that deliver on our brand promise and ambition.You will be accountable for outcomes: defining KPIs and dashboards for brand health, content performance, and social effectiveness; commissioning and interpreting brand and audience research; and running test‑and‑learn cycles with quarterly business reviews to continuously improve. Ultimately, success is measured by a stronger MedTech reputation and innovation associations, simplified and compliant operations, and tangible amplification of BU priorities—delivered through a culture of collaboration, clarity, and operational excellence.Qualifications & ExperienceBachelor’s degree required; advanced degree preferred12 years of experience in communications, marketing, or related disciplines, with significant experience supporting commercial organizationsDeep experience in media and public relations, public affairs, digital communications, internal communications, and issues managementDemonstrated success partnering with senior business leaders in P&L-driven environmentsDeep expertise in product, platform, or pipeline communications, including NPI and lifecycle product supportStrong understanding of congress strategy, medical meetings, and healthcare customer engagement modelsExperience operating in regulated industries such as medical technology or life sciencesProven ability to lead teams and influence at the executive level in matrixed organizationsStrategic, adaptable leader with strong executional rigorPreferred QualificationsExperience in MedTech, healthcare, life sciences, regulated industries, or complex B2B/B2B2C environments with multi-stakeholder audiences (e.g., clinicians, hospital executives, payers, patients).Direct experience integrating a business/sector brand within a broader enterprise brand system, while preserving BU differentiation and priorities.Familiarity with global marketing models (e.g., global-to-local operating models) and scaling adoption through training, enablement, and governance cascades.Hands-on experience with content operations tools and workflows (e.g., DAM, editorial/work management platforms, social publishing and listening tools).Strong background in brand and audience research (quant qual), including commissioning studies, interpreting insights, and turning findings into action.Experience leading high-impact special projects and enterprise initiatives that require cross-functional mobilization and rapid execution.Other:Up to 30% travelJohnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via and internal employees contact AskGS to be directed to your accommodation resource.Required Skills:Brand Positioning Strategy, Content Marketing, Global Brand Positioning, Marketing MetricsPreferred Skills:Collaborative Selling, Commercial Awareness, Cross Sector Collaboration, Customer Intelligence, Data Analysis, Developing Others, Digital Marketing Platforms, Execution Focus, Financial Analysis, Financial Competence, Inclusive Leadership, Industry Analysis, Innovation, Leadership, Operations Management, Performance Measurement, Sales Promotions, Succession PlanningThe anticipated base pay range for this position is :$178,000.00 - $307,050.00For Bay Area: $205,000.00 - $353,050.00Additional Description for Pay Transparency:Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:Vacation –120 hours per calendar yearSick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar yearHoliday pay, including Floating Holidays –13 days per calendar yearWork, Personal and Family Time - up to 40 hours per calendar yearParental Leave – 480 hours within one year of the birth/adoption/foster care of a childBereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar yearCaregiver Leave – 80 hours in a 52-week rolling period10 daysVolunteer Leave – 32 hours per calendar yearMilitary Spouse Time-Off – 80 hours per calendar yearFor additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefitsSummaryLocation: New Brunswick, New Jersey, United States of America; Jacksonville, Florida, United States of America; Santa Clara, California, United States of America; Cincinnati, Ohio, United States of America; Irvine, California, United States of AmericaType: Full time
