Director, North America Institutional Marketing Russell Investments Job listing (New York)
$160,000 USD - $175,000 USD Specific compensation will be based on candidate’s experience, skills, qualifications,commercial considerations, and other job-related factors permitted by law. At RussellInvestments, salary is just one part of our compensation package. Our total rewardsapproach includes an annual performance bonus (subject to eligibility criteria) in addition toparticipation in our competitive benefits programs including healthcare, retirement, vacation,and wellbeing programs. Job Description: Russell Investments is a leading global investment solutions partnerprovidinga wide range of investment capabilities and implementation services to institutional investors, financial intermediaries, and individual investors worldwide. We help clients achieve better investment outcomes through deepexpertisein asset management, consulting, and portfolio implementation. Position Overview Russell Investments isseekinga highly strategic, commercially mindedDirector, North America Institutional Marketingto lead marketing efforts supporting our Institutional business across the United States and Canada. This leadership roleis responsible fordeveloping and executing integrated marketing strategies that strengthen Russell Investments' brand, deepen engagement with institutional investors, generate business opportunities, and support long-term growthobjectives. Reporting to theSenior Director, North America Marketing, this rolewill serve as a key partner to Institutional Sales, Consultant Relations, Investment Division leadership, and senior executives across the firm. The successful candidate will combine strategic marketingexpertisewith strong execution capabilities, bringing a proventrack recordof driving results in the asset management industry. This individual will play a critical role in shaping how Russell Investments engages with some of the industry's most sophisticated audiences, including Chief Investment Officers, pension plan executives, healthcare and endowment investment committees, consultants, OCIO prospects, and institutional decision-makers. Key Responsibilities Institutional Marketing Strategy & Leadership Develop and execute the North America Institutional marketing strategy in alignment with firmwide growth priorities and businessobjectives. Partner closely with Institutional Sales, Consultant Relations, OCIO, and Investment Division leaders toidentifymarket opportunities and create targeted marketing initiatives. Lead integrated campaigns across thought leadership, content, digital, events, client engagement, and demand generation channels. Translate complex investment and market insights into compelling, client-centric marketing programs and messaging. Serve as a trusted advisor to senior business leaders on marketing strategy, market positioning, and audience engagement. Executive Events & Client Engagement Lead the strategy, planning, and execution ofhigh-impactlive, virtual, and hybrid events targeting institutional investors and consultants. Design and deliver executive-level experiences that engage Chief Investment Officers, investment committees, senior consultants, and other institutional decision-makers. Partner with senior executives, investment leaders, and subject matter experts to develop event content, agendas, and thought leadership programs. Establish event measurement frameworks to evaluate business impact, attendee engagement, and pipeline contribution. Continuously elevate the quality, innovation, and effectiveness of Russell Investments' institutional event portfolio. Content, Product Marketing & Thought Leadership Partner closely with the Integrated Marketing team to develop and execute product marketing and thought leadership strategies that support Institutional business priorities. Collaborate with Product Marketing, Investment Division leaders, and subject matter experts to bring investment capabilities, market insights, and client solutions to market in compelling and differentiated ways. Help shape institutional audience needs, content priorities, and messaging frameworks to ensure relevance and impact across key investor segments. Lead thedistributionofinstitutional-focusedthought leadership, market commentary, investment insights, and strategic content across multiple channels. Ensure consistentbrandpositioning and messaging across campaigns, events, client communications, and sales enablement materials. Identifyemerging industry trends, competitive dynamics, and investor priorities to inform marketing strategy and content planning. Cross-Functional Collaboration Partner with global marketing teams toleveragebest practices, content, and campaign assets. Work closely with digital marketing, communications, creative services, analytics, and product marketing teams to deliver integrated programs. Build strong relationships across business units to ensure alignment and effective execution of marketing initiatives. Measurement & Optimization Partner with the Digital Marketing and Analytics teams within Integrated Marketing to establish KPIs, measurement frameworks, and reporting that evaluate marketing effectiveness and business impact. Leverage audience, engagement, and campaign performance data tooptimizemarketing programs, event strategies, and client engagement initiatives. Collaborate with digital marketing partners to improve audience targeting, campaign performance, lead generation, and conversion outcomes. Use data-driven insights to inform strategic decision-making, resource allocation, and future marketing investments. Monitor market trends, client behavior, and competitive activity toidentifyopportunities for continuous improvement and growth. Qualifications Required Experience Bachelor's degree in Marketing, Business, Finance, Communications, ora relatedfield. 10-12 years of progressive marketing experience within asset management, institutional investment management, wealth management, or related financial services organizations. Demonstrated record ofstrong performance, increasing responsibility, and career progression through multiple promotions. Deep understanding of institutional investing, capital markets, investment products, and institutional client decision-making processes. Significant experiencedeveloping and executing integrated marketing strategies that support business growthobjectives. Proven success leading large-scale live, virtual, and hybrid events for senior executive audiences. Experience engaging highly sophisticated institutional audiences, including Chief Investment Officers, investment staff, consultants, and fiduciary decision-makers. Strong project management and stakeholder management capabilities, with the ability toinfluence acrossfunctions and levels of seniority. Preferred Experience Experience with outsourced CIO (OCIO), institutional consulting, pension, healthcare, endowment, foundation, or insurance investor segments. Prior experience in a top-tier management consulting firm (e.g., McKinsey, Bain, BCG, Oliver Wyman,Strategy&,etc.). MBA or other advanceddegree. Familiarity with both U.S. and Canadian institutional investment markets. The successful candidate willdemonstrate: Strategic thinking and commercial acumen Executive presence andstrong communicationskills Intellectual curiosity and analytical rigor Strong collaboration and influence across senior stakeholders Exceptional organizational and execution capabilities Client-centric mindset Ability tooperateeffectively in a dynamic, matrixed environment Commitment to excellence and continuous improvement This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future. Russell Investmentsis committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status , or any other characteristic protected by law. J-18808-Ljbffr
