Marketing and Social Media Specialist (Traverse City)
Location: Traverse City, MI (Hybrid – 2–3 days in office per week) Position Type: Full-Time Reports To: Director of Marketing Salary: $50,000 annually About The Position: Trivector Manufacturing is seeking a creative, organized, and motivated Marketing & Social Media Specialist to join our marketing team. This hands-on role offers the opportunity to support marketing initiatives across three distinct brands within the Trivector Manufacturing family of companies : Only Alpha Pool Products, Structural Armor WRS, and Trivector Manufacturing itself. You'll help bring marketing initiatives to life through social media, digital content, email communications, and day-to-day marketing coordination. Working across multiple brands, you'll gain experience with different audiences, products, and marketing strategies. We're looking for a proactive, detail-oriented individual who can take ownership of projects, contribute fresh ideas, and work independently while collaborating with a team. Key Responsibilities Social Media & Content Creation Manage day-to-day social media activities across Facebook, Instagram, LinkedIn, and other relevant platforms. Coordinate content across three distinct brands, ensuring each maintains its unique voice, messaging, and visual identity. Develop engaging content ideas, create posts, and maintain a consistent social media presence. Schedule and publish content, monitor engagement, and respond to comments and inquiries as appropriate. Create graphics, captions, short-form videos, and other digital content. Track social media performance and identify opportunities to improve engagement. Marketing Communications Create and coordinate monthly internal and external email newsletters. Write, edit, and proofread marketing communications and promotional content. Help maintain consistent brand messaging across marketing channels. Marketing Coordination & Administrative Support Assist the Director of Marketing with coordinating projects, timelines, and deliverables. Organize and maintain marketing materials, digital assets, and project files. Coordinate ordering of promotional materials, printed collateral, and marketing supplies. Communicate with vendors and internal teams to support marketing initiatives. Assist with reporting, data organization, and other marketing-related administrative tasks. Campaigns & Events Support the execution of marketing campaigns, promotions, and product launches. Assist with trade show preparation, including coordinating materials, promotional items, and logistics. Collaborate with internal teams to gather information, photos, and content for marketing initiatives. Qualifications: Required Associate's degree or higher in Marketing, Communications, Business, or a related field, or equivalent relevant experience. Minimum of 2 years of professional marketing, communications, or social media experience. Excellent written and verbal communication skills, including strong proofreading abilities. Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines. Experience creating content for major social media platforms. Proficiency with Google Workspace or similar productivity tools. Comfortable learning new software, technology, and digital marketing tools. Familiarity with AI tools and an interest in using them to improve creativity, productivity, and workflow efficiency. Ability to work independently, take initiative, and follow projects through to completion. A positive attitude, collaborative mindset, and willingness to learn. Preferred Qualifications Experience with Canva or similar graphic design tools. Experience with email marketing platforms such as Mailchimp. Familiarity with social media scheduling tools such as Loomly. Basic photography, video creation, and editing skills, including short-form social media content. Experience supporting marketing campaigns, events, or trade shows. Work Environment This is a full-time, hybrid position based in Traverse City, Michigan, with a flexible schedule typically requiring 2–3 days per week in the office. Occasional travel may be required, primarily to our manufacturing facility in Fort Wayne, Indiana. Benefits 401(k) with company matching Health, dental, and vision insurance Health savings account (HSA) Life insurance Paid time off Salary: $50,000 annually If you're a creative, detail-oriented marketer who enjoys developing content, managing social media, and bringing marketing projects to life, we'd love to hear from you!
