eCommerce Manager
For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you. As consumer behavior has shifted to digital-first shopping, both marketplaces (Amazon, Walmart) and our brand-owned DTC websites have become critical to our growth strategy. The E-commerce Manager will lead the strategy, execution, and optimization of our Energy brands’ performance across digital retail platforms, including Amazon, Walmart.com, and direct-to-consumer (DTC) channels. This role is responsible for driving online sales growth, improving digital shelf presence, building profitable campaigns, and ensuring a seamless consumer experience across all e-commerce touchpoints. The E-commerce Manager will partner with brand marketing, sales, shopper marketing, supply chain, and external retail partners to deliver best-in-class digital execution and accelerate brand growth in the rapidly evolving online marketplace. The Ecommerce Manager will be responsible for developing and executing a comprehensive strategy for Amazon Seller Central, Walmart Seller Center and owned DTC platforms. This role will lead day-to-day operations, oversee retail media and performance marketing campaigns, optimize product listings and site content, manage promotional activity and pricing, as well as monitor inventory to ensure that our products perform competitively in crowded digital marketplaces. Key Responsibilities Develop and execute growth strategies for Amazon and Walmart.com aligned with overall brand and business objectives, delivering revenue, contribution margin, and profitability targets Build a deep understanding of retailer digital marketing capabilities and fulfillment platforms Leverage new technologies and capabilities to drive shopper engagement across the path to purchase; stay current with Amazon and Walmart’s policies, algorithms, and industry trends Manage brand performance on Amazon, Walmart.com, and DTC channels and partner with sales and retailer teams to optimize product assortment, pricing, and promotional strategies Ensure product content, imagery, keywords, ratings/reviews, and search performance are optimized for discoverability and conversion, and conduct regular audits of product detail pages and competitor benchmarks Collaborate with brand and media teams to design and execute retail media campaigns (Amazon Sponsored Ads, Walmart Connect, etc.) for marketplace sites and paid social, search, and retargeting campaigns for DTC sites; track and analyze performance metrics, optimizing investment for maximum ROI Manage the end-to-end operations of brand-owned DTC websites, including content, email marketing, loyalty programs, subscriptions, merchandising, promotions, and UX to increase repeat purchases and customer lifetime value Monitor KPIs, including sales, traffic, conversion, and basket size across platforms, and use data and insights to recommend actions for growth and efficiency Partner with supply chain to ensure inventory availability, forecasting accuracy, and fulfillment performance Partner with brand and shopper marketing to align ecommerce execution with broader brand campaigns and support innovation launches with flawless ecommerce execution and content readiness Qualifications Bachelor’s degree in Marketing, Business Administration, E-commerce or related field 5 years of progressive experience in ecommerce and digital marketing; CPG, food & beverage, or health & wellness experience preferred Proven track record of managing Amazon, Walmart.com, or other e-commerce platforms and DTC websites Strong track record of growing revenue and profitability across both marketplaces and owned channels Strong understanding of digital shelf fundamentals, retail media, and e-commerce KPIs Analytical mindset and proficiency with e-commerce analytics tools (Amazon Brand Analytics, Walmart Connect, etc.) with the ability to interpret data to gain actionable insights to make informed decisions Strong strategic planning capabilities to build effective paid media campaigns across marketplaces, search, and social Strong understanding of ecommerce operations, fulfillment, and customer experience Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment Excellent communication and influencing skills Travel: up to 20% What We Offer Base salary and bonus program Medical, dental, vision, life insurance effective on date of hire Generous 401(k) Plan Defined Contribution Plan Paid vacation and paid holidays Tuition reimbursement Official Contact Information • Email: All official emails will come from an @Swisher.com address • Website: Verify job listings and contact details on https://careers.swisher.com Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.
