Leader, Channel Marketing & Communications
Join Us in Shaping the Future of Health Care At MVP Health Care, we're on a mission to create a healthier future for everyone. That means embracing innovation, championing equity, and continuously improving how we serve our communities. Our team is powered by people who are curious, humble, and committed to making a difference-every interaction, every day. We've been putting people first for over 40 years, offering high-quality health plans across New York and Vermont and partnering with forward-thinking organizations to deliver more personalized, equitable, and accessible care. As a not-for-profit, we invest in what matters most: our customers, our communities, and our team. What's in it for you: Growth opportunities to uplevel your career A people-centric culture embracing and celebrating diverse perspectives, backgrounds, and experiences within our team Competitive compensation and comprehensive benefits focused on well-being An opportunity to shape the future of health care by joining a team recognized as a Best Place to Work For in the NY Capital District , one of the Best Companies to Work For in New York , and an Inclusive Workplace . You'll contribute to our humble pursuit of excellence by bringing curiosity to spark innovation, humility to collaborate as a team, and a deep commitment to being the difference for our customers. Your role will reflect our shared goal of enhancing health care delivery and building healthier, more vibrant communities.This role is responsible for managing marketing, engagement, and communications across key stakeholder groups (brokers, employers, navigators, and members), ensuring alignment with overall business goals. In this role, the Leader, Channel Marketing & Communications will strategize with Marketing & Communications leadership, Sales, Product, Product Marketing, and other internal subject matter experts to create channel-specific marketing and engagement plans that help MVP differentiate to key partners across our service area, as well as support the communications of products and benefits to our existing membership across product lines. This work supports the customer acquisition and retention goals for the organization, with a lens on creating positive experiences for brokers, employer groups, navigators, and members. Implements marketing and communication tactics across various mediums including letters, email, sales collateral, videos, presentations, etc. Produces content and manages the review, approval, and distribution of content through the appropriate internal and external channels. Manages translation process and compliance for member communications across product lines. The key to success will be the ability to think strategically, work cross-functionally, and to understand product and regional nuances and differences, while also having knowledge of branding strategies, B2B engagement strategies, and MVP communication standards. Key Responsibilities: Strategy Development: Create and implement channel-specific marketing strategies to drive product adoption, sales, and support retention efforts aligned to MVP corporate goals. Campaign Management: Coordinate marketing campaigns with internal teams and external partners, including external marketing agency, as needed. Communications Oversight: Develop communication plans to ensure consistent messaging across key stakeholders: broker, employer group, and member. Manage communications team members; provide regulatory mailing oversight and compliance leadership. Partner Enablement: Provide marketing support, tools, and training to channel partners. Market/Competitive Analysis: Monitor competitor channel activity and trends to refine strategies. Collaboration: Work closely with Sales, Product, and Product Marketing teams to align efforts. Event Management: Organize key events (broker summit, broker breakfasts, client appreciation events, etc.) and webinars to strengthen engagement. Budget: Responsible for budget development, allocation, and tracking Other Skills : Excellent communication and relationship-building skills Responsible for the implementation of communication and brand standards A strong understanding of marketing and branding principles Hands-on, collaborative, flexible, and motivated with the ability to successfully execute multiple projects and manage priorities Strong leadership and ability to work autonomously Ability to work effectively in a deadline-driven environment and to lead multiple projects that engage internal and external resources to execute Position Qualifications :Minimum Education:Bachelors' degree in Marketing, Communications, Business, or a related field.Equivalent amount of relevant experience and education may be considered.Minimum Experience:7-10 years in corporate communications and/or marketing experience.At least five years in supervisor or management capacity.Experience in the health insurance industry is preferred. Position Location :Hybrid; Schenectady, NY - Four days a week in office Pay Transparency MVP Health Care is committed to providing competitive employee compensation and benefits packages. The base pay range provided for this role reflects our good faith compensation estimate at the time of posting. MVP adheres to pay transparency nondiscrimination principles. Specific employment offers and associated compensation will be extended individually based on several factors, including but not limited to geographic location; relevant experience, education, and training; and the nature of and demand for the role.We do not request current or historical salary information from candidates. $93,667.00-$124,576.75 MVP's Inclusion Statement At MVP Health Care, we believe creating healthier communities begins with nurturing a healthy workplace. As an organization, we strive to create space for individuals from diverse backgrounds and all walks of life to have a voice and thrive. Our shared curiosity and connectedness make us stronger, and our unique perspectives are catalysts for creativity and collaboration.MVP is an equal opportunity employer and recruits, employs, trains, compensates, and promotes without discrimination based on race, color, creed, national origin, citizenship, ethnicity, ancestry, sex, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, familial status, physical or mental disability, handicapping condition, medical condition, pregnancy status, predisposing genetic characteristics or information, domestic violence victim status, political affiliation, military or veteran status, Vietnam-era or special disabled Veteran or other legally protected classifications.To support a safe, drug-free workplace, pre-employment criminal background checks and drug testing are part of our hiring process. If you require accommodations during the application process due to a disability, please contact our Talent team at [email protected] .
