Vice President, Media Strategy (Retail Account) (Northern)
Company description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain Guided By Humanity, a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry‑leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands. Overview The Vice President, Media Strategy will manage the strategy and planning process for a long-standing, well-known retail account. The VP is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team. The successful candidate will possess strategic expertise in retail media, audience strategy, client leadership and team building as well as a solid understanding of media investment. Recent experience managing a Retail or CPG account is highly preferred. Responsibilities Act as a thought leader and strategic partner to internal and external partners for all things retail media strategy Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients. Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans Analyze client’s audience strategiesand work with internal groups to lead business case development Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes. Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals Demonstrate a deep technical understanding as well as problem solving and intervention when necessary Qualifications Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights 10 years of experience in media planning/strategy with progressive levels of responsibility 7 years of previous management experience Expertise within retail media strategy Ability to strategically plan campaigns to align with clients strategic goals and KPIs Pitch experience with proven track record Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.) Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills Ability to translate data into viable business solutions to enhance strategies and meet deliverables Excellent leadership ability to drive team to deliver results Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $159,695.00 - USD $229,425.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/5/2026. J-18808-Ljbffr
