Senior Manager, Brand Marketing New York City
E-commerce has had real-time data infrastructure for decades, but physical stores have not. RADAR is changing that. RADAR builds the data infrastructure layer for the physical world, starting with retail. Our hardware‑enabled SaaS platform uses proprietary overhead sensors, software, and AI‑powered analytics to locate every product in a store, continuously, down to the fixture. We are deployed across 1,400 stores with retailers including American Eagle Outfitters and Old Navy, processing tens of billions of real‑world events every day and delivering 99% accuracy in complex, noisy environments at fleet scale. RADAR is one of the best‑funded companies in retail technology, backed by a recent Series B financing at a $1 billion valuation. Inventory accuracy is only the beginning. We believe RADAR can become foundational infrastructure for the physical economy, powering new AI‑driven commerce experiences across retail and beyond. Join us if you want to work on a large, unsolved, technically challenging problem with an ambitious team building category‑defining technology. OUR VALUES Mission‑Driven: We’re transforming retail with cutting‑edge technology and building something that truly matters. Collaborative Team: We thrive on curiosity, shared goals, and solving complex problems together. High Impact: You’ll make meaningful contributions from day one and help shape the future of our product and company. Clear Communication: We value honesty, humility, and respectful dialogue—everyone’s voice matters. Balanced Lives: We work hard, but not at the expense of well‑being. We respect time, boundaries, and life outside of work. Diverse Perspectives: We believe better ideas come from diverse backgrounds, experiences, and viewpoints. Empathy‑Driven Design: We build with deep respect for our end users, listening closely to their feedback and needs. ABOUT THE JOB We are seeking a Sr. Manager, Brand Marketing to shape and steward RADAR’s brand narrative. This is a foundational role within a newly created function. RADAR has strong points of view and meaningful market presence and this role will bring those threads together into a coherent, consistent story that scales with us. You will help define how RADAR shows up in the world—including what we say, how we say it, and where we say it. As we scale, consistent and credible external presence will be a meaningful competitive advantage, and you will be at the center of driving it. You will work closely with our Commercial, Product, Customer and RFID Center of Excellence teams to surface subject matter expertise and translate it into messaging that is coherent, compelling and on brand. This role requires equal parts strategic thinking and hands‑on execution. RESPONSIBILITIES Brand Platform & Messaging Drive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identity. Develop and maintain a messaging architecture that gives every team a clear, consistent way to talk about what RADAR does and why it matters. Translate complex subject matter expertise from across the organization into externally‑ready language that is credible, clear, and on‑brand. Develop and maintain a campaign calendar, including designing and developing franchise and one‑off content types. Brand Standards and Enablement Build and maintain templates, brand guidelines, and self‑serve toolkits that allow the broader organization to communicate consistently to all external partners without creating a bottleneck. Serve as the brand standard‑setter and enabler, not an approver of every asset, but the function that makes quality and consistency achievable at scale. External Channels Manage the redevelopment of, and ongoing content management of, RADAR’s website, LinkedIn, and press as the primary owned and earned channels: responsible for both strategy and execution. Partner with and manage our PR agencies to maximize the value of founder visibility, major announcements, and earned media opportunities. Develop a proactive communications calendar that builds consistent market presence. Internal Communications Partner with Strategic Operations to drive communications that keep the organization informed, aligned, and accountable, including all‑hands, milestone moments, and leadership messaging. Support the organization through change by ensuring transitions are communicated clearly and consistently across all levels. Campaign Management & Analytics Develop and execute campaigns across owned and earned channels that build brand awareness and support commercial momentum. Track and report on channel and campaign performance, using data to refine approach and demonstrate impact over time. ABOUT YOURequired 8–10 years of marketing experience, preferably in a B2B technology at a high‑growth company, ideally at an inflection point where the brand needed to scale alongside the business. Demonstrated experience building or significantly evolving a brand platform, including positioning, messaging architecture, tone of voice and visual identity, preferably from an early or undefined state. Proven ability to translate complex, technical subject matter into a clear, compelling external language that resonates with a business audience. Strong digital fluency and website strategy experience. Someone who understands how to structure a site for clarity, navigability, and conversion and can lead an agency or developer through a redevelopment with a clear point of view on messaging hierarchy, user flow and content layout. Experience owning and managing external channels end‑to‑end, including LinkedIn and earned media, with accountability for both strategy and execution. Comfortable working in analytics and reporting tools (Google Analytics or LinkedIn Insights, or similar) to track channel performance and translate data into decisions. A builder who thrives in ambiguity, able to prioritize and execute while creating the playbook as they go. The ability to turn technical expertise and commercial nuance into language that resonates externally. Exceptional stakeholder management skills, earning credibility with subject matter experts and leadership alike. Experience managing freelance or agency talent across copywriting and graphic design. Preferred Hands‑on experience with a CMS and direct involvement in a website redevelopment or significant redesign. Experience with CRM tools and how brand intersects with demand generation (HubSpot, Salesforce or similar). Experience in retail technology, supply chain or an adjacent B2B vertical. WHAT YOU'LL DOIn your first 30 days, you will Learn RADAR’s mission, technology platform, business model and commercial landscape, developing a strong enough grasp of what we do and who we sell to in order to write and speak about it credibly. Get up to speed on any existing brand assets, guidelines or templates and assess what can be built upon versus what needs to be rebuilt. Develop a campaign calendar and communications calendar that brings structure and visibility to brand activity across owned and earned channels. Identify and brief any agency or freelance partners needed to support design, copywriting or PR execution. Begin scoping the website redevelopment, including defining goals, user flow, content structure and agency requirements. In your first 60 days, you will Take ownership of LinkedIn and begin establishing a consistent, on‑brand cadence of external content. Have a website redevelopment plan scoped, agencies up and in motion. Deliver initial brand guidelines and self‑serve templates that allow the broader organization to communicate consistently without creating a bottleneck. In your first 90 days, you will Have a foundational brand platform fully in place, including positioning, messaging hierarchy and tone of voice ratified by leadership and actively used across the organization. Have launched a refreshed LinkedIn presence with a consistent on‑brand content cadence that is building measurable audience engagement. Website redevelopment is in active build with the agency, with clear milestones and a go‑live timeline locked. Be tracking and reporting on channel and campaign performance, with an initial view on what’s working and where to double down. Have established yourself as RADAR’s brand standard‑setter and the go‑to resource for how we show up externally, enabling the broader organization to move quickly and consistently without creating a bottleneck. At RADAR, your base pay is one part of your total compensation package. The expected base salary range for this position is $150,000–$200,000. Individual pay is determined by work location and additional factors, including job‑related skills, experience and relevant education or training. You will also be eligible to receive other benefits including equity, comprehensive medical and dental coverage, life and disability benefits, 401(k) plan, flexible time off, and paid parental leave. The pay range listed for this position is a good faith and reasonable estimate of the range of possible base compensation at the time of posting. Research has shown that women and underrepresented minorities are more likely to read lists of requirements and consider themselves unqualified if they don’t meet every single one. This list represents what we’re ideally looking for, but everyone has unique strengths and weaknesses, and we hire for strength and potential, not lack of weakness. As set forth in RADAR’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. J-18808-Ljbffr
