Director of Consumer Strategy
Betty is a fully integrated creative agency devoted to building better. You name it, we probably want to improve it. And we want to work with someone who feels the same way. We're looking for an energetic, inclusive, fun-loving person who’d rather lead than follow. Someone who prioritizes creating remarkable work, strengthening client relationships, contributing to agency growth, and building consumer experiences for an increasingly multicultural and global world. Position Overview Betty is looking for a Director of Consumer Strategy who doesn’t just understand culture—but knows how to turn that understanding into ideas that shape it. This role is for a strategic thinker and doer who believes the most effective ideas today are built for how people actually connect, create, and engage—especially in social and modern channels. You know how to develop strategies that unlock bold, socially fluent creative that doesn’t just capture attention, but drives real impact for brands. You’ll play a key role in leading strategy for priority clients and new business, working closely with account and creative teams to shape work that is both culturally relevant and commercially effective. You’re not removed from the work—you’re in it—guiding briefs, sharpening insights, and helping ideas get better at every stage. You’ll also be a critical contributor in new business, helping craft clear, compelling strategic narratives that show how brands can win in a fast-moving, social-first landscape. Betty is a fully integrated agency within Quad, and this role partners across disciplines to deliver connected, modern solutions that drive growth. Key Responsibilities Social-First Strategic Development Develop strategies grounded in how people actually engage today—across social platforms, communities, creators, and culture. Ensure briefs and outputs are designed to inspire work that is native to social and built to perform in-market. Creative Partnership Work side-by-side with creative teams to shape ideas from the start. Bring sharp insights, clear tensions, and strategic direction that lead to modern, participation-driven creative—not just traditional campaigns. Hands-On Leadership on Key Business Lead strategy for key clients and new business opportunities. Stay close to the work—guiding thinking, elevating output, and ensuring strategies translate into ideas that move the needle. New Business Contribution Play a central role in pitches—helping develop and present strategic narratives that are clear, differentiated, and rooted in how brands grow in today’s landscape. Cultural & Consumer Insight Development Leverage data, research, and cultural fluency to uncover insights that fuel ideas people care about—ideas designed to be engaged with, shared, and acted on. Integrated Strategy Development Partner across creative, media, and Quad teams to ensure strategies are connected, actionable, and optimized for how ideas show up across channels. Team Contribution & Mentorship Support and mentor junior strategists, helping elevate their thinking and craft while contributing to a collaborative, creatively ambitious strategy team. Core Agency Values People Obsessed We start with people—their behaviors, passions, and communities—and build strategies that reflect how they actually live and engage today. Creatively Fresh We reject bland. We push for ideas that feel current, culturally relevant, and impossible to ignore. Always Tenacious We fight for the work—bringing energy, conviction, and persistence to deliver ideas that truly break through Who You Are • 7 years of strategy experience, ideally agency-side. • Proven record of award-winning, growth-driving work. • A strong, inspiring storyteller. • A generous collaborator and mentor. • Fluent in data and curious about AI and social Travel • Availability to travel approximately once per month for client meetings Why Betty We don’t do bland. We do work that matters and ideas that move people. At Betty, you’ll help shape the future of strategy — and how modern agencies work. Good. Better. Betty. Employees can be expected to be paid an annualized salary range of $140,000 - $165,000, based on variations in knowledge, skills, experience and market conditions. LI-RH1 We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits. Betty and Quad are proud to be equal opportunity employers. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Betty and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Betty and Quad also prohibit harassment of applicants and employees based on any of these protected categories. Drug-Free Workplace
