Corporate Communications Specialist
The Corporate Communications Specialist supports the execution of Amerant Bank’s Corporate Communications strategy through content development, publishing and channel management across internal platforms, external owned channels and corporate social media. This role focuses on execution excellence, content coordination and analytics, ensuring communications are timely, consistent and aligned to brand and governance standards. Duties include content development for social media, email, and intranet, including writing and graphic design, special events coverage and other administrative duties. This position works under minimal supervision, reporting to the Head of Corporate Communications. Requires frequent contact with employees at all levels of the organization and vendor resources. Responsibilities: Internal Communications Support the Head of Corporate Communication on Amerant’s internal communication program across all platforms, including company intranet, email communication for all employees, email newsletters, and other print/digital mediums that may be developed to successfully communicate corporate messages. Work in collaboration with Head of Corporate Communications to maintain and manage an editorial calendar that highlights key business priorities, team member engagement stories, and cultural milestones. Produce clear, engaging content across formats: emails, intranet, newsletters and multimedia campaigns - with an emphasis on clarity, tone, and storytelling. Own maintenance of company’s intranet, The Insider. This includes page updates, creation of new pages, look & feel revamps based on company’s needs and platform mandatory updates. Help align internal communications activities with social media, Public Relations and Community Relations activities for maximum effectiveness. Assist with content creation (multi-media) for company-wide town halls/virtual meetings. Work in close partnership with Human Resources to support communications and internal programs related to team member engagement, organizational change, onboarding, DEI, benefits, Open Enrollment, learning programs performance management, team recognition and culture-building campaigns External Communications Execute content posting across all external communications channels including social media, website (institutional), external blog. Serve as back up to the Content & Social Media Manager. Work in close partnership with Marketing to support business objectives. Social Media Work in collaboration with the Content & Social Media Manager to generate compelling, creative, relevant social media content, most specifically content targeting employees and employee experience. Assist in the creation and editing of written, video, and photo content. Attend events and produce live social media content. Monitor social media platforms for industry trends and engagement opportunities. Blog & Website Support, in collaboration with the Content & Social Media Manager, in the creation of content for the blog to support business priorities, financial observances, trending financial topics and community Work in collaboration with the Head of Corporate Communications to maintain the corporate website as it relates to corporate, community relations, and business continuity messaging. Ensure consistency between all internal and external communications. Analytics & Reporting Monitor social media platforms to identify emerging trends, engagement opportunities, or potential reputational risks. Analyze engagement metrics to identify underperforming channels, content types, or campaigns. Risk Responsibilities Ensure preventive measures are carried out to fully comply with current rules, regulations and internal policies relating to risks pertaining to BSA, USA Patriot Act, OFAC and other AML related issues. Identify, evaluate, monitor and make any recommendation deemed necessary to the Risk Management Committee in order to assess, reduce, eliminate, or control any current or prospective risks to earnings or capital arising from violations of, or nonconformance with, laws, rules regulations, prescribed practices, internal policies and procedures or ethical standards. Minimum Education and/or Certifications Requirements: Bachelor degree in communication, marketing or a related field required. OR minimum 4 years of work experience in a corporate communications/marketing department. Minimum Work Experience Requirements: Minimum of 2 years of corporate communications, marketing and/or public relations agency experience required; 3 years of corporate communications and/or public relations/marketing agency experience preferred. Technical and/or Other Essential Knowledge: Excellent oral and written communication and presentation skills both in English and Spanish, ability to handle multiple priorities and complete tasks. Previous experience with Adobe Design Software (Photoshop, Illustrator, etc.), CapCut, Canva, Internet and MS Office Skills, including MS Word Standard, MS Excel Standard, MS PowerPoint Standard required.
