Cross Platform News Training Specialist
Sinclair seeks a highly motivated and knowledgeable Content Center training specialist that will be part of our Media Technology Operations Support team to lead newsroom training across story-centric and end-to-end broadcast news workflows. In this role, you’ll train newsroom staff to effectively execute the full lifecycle of a news story — from editorial planning and rundown creation to video editing and multi-platform publishing — using systems and tools that support seamless collaboration across departments, with a growing emphasis on the integration of AI in modern broadcast journalism. In this role, you’ll empower teams to work smarter by providing training that spans editorial planning, rundown and show production, video editing, cross-platform publishing, and now — the thoughtful use of AI for tasks like transcription, content search, metadata tagging, summarization, and workflow automation. You’ll play a critical role in helping our newsroom evolve to meet the demands of a multi-platform, data-driven, AI-augmented news environment. Your training will help our teams operate more efficiently, reduce duplication, and deliver high-impact stories across broadcast, digital, and social platforms with clarity and consistency. Key Responsibilities: Deliver End-to-End Workflow Training: Train staff on the full editorial and technical process of producing a newscast or story — from pitch and planning, to script writing, rundown management, video editing, and publishing to air and digital. Promote Story-Centric Collaboration: Guide teams in adopting workflows where each story is developed for multiple platforms simultaneously, using shared tools and centralized planning systems. Train on Tools and Systems: Provide training on NRCS, CMS platforms, video editing workflows, and any newsroom collaboration tools that support story-centric workflows. Customized Learning Experiences: Develop and deliver tailored training sessions for producers, reporters, photographers, digital writers, editors, and technical operators, aligned with their roles and responsibilities. Documentation & Resources: Create practical, easy-to-follow materials including workflow diagrams, cheat sheets, video walkthroughs, and quick-start guides to support continued learning. Develop training materials that reflect story-centric best practices — including quick-reference guides, templates, workflow charts, and scenario-based tutorials. Support Workflow Rollouts & Updates: Assist with onboarding during newsroom transitions (e.g., system upgrades, process shifts, format changes) and support new workflows through coaching and hands-on support. Will continue Collaborate Across Teams: Partner with editorial leadership, engineering, and digital teams to align training content with organizational goals, evolving workflows, and new technologies. Champion Workflow Consistency & Modernization: Help build newsroom confidence in consistent, repeatable processes that optimizes processes and increases quality across all platforms. Partner with editorial, digital, and engineering teams to guide adoption of new tools, ensuring that AI and automation are integrated thoughtfully into daily production. Support Change Management: Help teams navigate transitions to new workflows with coaching, hands-on support, and ongoing upskilling. Act as a change ambassador by fostering a culture of adaptability, addressing resistance with empathy, and communicating the “why” behind workflow changes. Collaborate with newsroom leaders to develop rollout plans, assess training impact, and provide feedback loops that inform future process improvements. Ensure staff feel supported at every stage of change, from initial exposure to full adoption. AI Integration & Application Train staff on the effective use of AI-powered tools integrated into newsroom workflows, including transcription, metadata tagging, smart search (voice, face, object recognition), summarization, translation, and generative AI for tasks such as script assistance, formatting, and rough-cut editing. AI Policy & Governance Educate staff on Sinclair’s AI policies, ensuring responsible use of generative and assistive AI tools. Emphasize editorial review, transparency in AI-generated content, and adherence to data privacy, consent, and intellectual property standards. Work with leadership and compliance teams to keep training aligned with evolving governance guidelines and industry best practices. Required Qualifications: Strong experience in a broadcast newsroom environment (e.g., producer, digital editor, video editor, technical lead). Deep understanding of news production workflows from editorial planning to final delivery on TV, web, and social platforms. Proficiency with NRCS, video editing tools, asset management systems, and content publishing platforms. Excellent communication and facilitation skills with the ability to train cross-functional teams. Demonstrated ability to create clear, actionable training materials. Comfortable supporting both editorial and technical users in deadline-driven environments. Ability to simplify complex workflows and teach in an engaging, hands-on way. Experience designing and delivering both in-person and virtual training. Strong writing and documentation skills. Preferred Qualifications: Experience with story-centric newsroom transformations or workflow redesigns. Background in instructional design, newsroom coaching, or training and development. Familiarity with newsroom KPIs and how workflows can support better efficiency and story quality. Experience using cloud-based or remote production tools. Work Arrangement: Primarily in-office (5 days per week in Hunt Valley, MD), with occasional flexibility for remote work based on travel schedules and business needs. Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law. About Us Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net. About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk. The base salary compensation range for this role is $80,000 to $100,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
