Marketing Insights Program Manager (Remote)
Title: Program Manager Location: Work from Home – occasional travel (>5% of the time) may be required Schedule: Mon – Fri, 9:00AM – 5:00PM EST Note: This is a W2 contract role – this role is NOT open to 1099, C2C, or 3 rd party candidates This role will partner with Merchandising with category insights. They will be responsible for; · Mining secondary insights and AI tools to address merchant-driven category and subcategory insights questions · Developing and executing primary research (both qualitative and quantitative) for category teams · Planning research agendas in collaboration with business partners · Use storytelling to turn insights into a compelling narrative that steers decision makers towards what customers want/need · Serve as a Subject Matter Expert in consumer research and category strategy A core responsibility of this role would be creating and managing category specific agent banks within Simile, including: · Category and Subcategory Buyers · CVS Store Brand Buyers, explicitly modeled alongside competitive store brands · Competitive Private Label Buyers, where available These agent banks would enable consistent evaluation of store brands relative to competitors, faster, more scalable category insights, and a deeper understanding of store brand choice drivers and trade-offs at a category level. This capability does not exist today and represents a meaningful step forward in applying AI to merchandising strategy. Position Qualifications: · 7 years of relevant experience planning, analyzing, and providing successful qualitative and quantitative customer research across a variety of methodologies that meets partner goals, including strong analytical skills · A strategic mindset with the ability to connect insights across a variety of data sources · Compelling communication and storytelling skills · Independent program management skills · Ability to communicate clearly and effectively across internal team members, collaborators, and vendor partners · Familiarity with a range of research methodologies and analysis techniques (focus groups, shop-alongs, ethnographies, MaxDiff, Turf, Monadic testing, etc.) · Prior Consumer Packaged Goods (CPG) or retail or category experience preferred · Experience choosing, managing, and working with research vendors, or experience at a market research vendor preferred · Experience working in a complex organization across a variety of partner groups preferred · Experience with PowerPoint, Word, and Excel preferred · A minimum a Bachelor’s Degree in a relevant field .
- Atlanta, GA
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